SATURDAY NIGHT LIVE is No. 1 Telecast; Up 20% vs Last March Average
By: Caryn Robbins
The March 11 telecast of SATURDAY NIGHT LIVE hosted by Scarlett Johansson and featuring musical guest Lorde, scored a 4.8 rating, 13 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 2.2/12 in adults 18-49 in the 25 markets with local people meters.
Versus what "Saturday Night Live" averaged with originals for the month of March last year, THE MARCH 11 telecast is up +20% in meter-market households (4.8 vs. 4.0) and up +16% in 18-49 in the local people meters (2.2 vs. 1.9 for the month of March 2016). The 4.8 rating in households beats results for the final 10 "Saturday Night Live" originals from last season, while the 2.2 in 18-49 in the local people meters tops last season's final nine first-runs. The March 11 "Saturday Night Live" was the #1 telecast of the night on the broadcast networks in both metered-market households and in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in both categories. Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +59% in 18-49 and +3.405 million persons or +45% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.24 rating in 18-49 nationally and 7.617 million viewers overall, and in L+7, "SNL" grew to a 3.57 in 18-49 and 11.022 million viewers.NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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