'Revenge of the Bridesmaids' is Cable's #1 Movie of the Week in Key Female Viewers
The premiere of ABC Family original movie "Revenge of the Bridesmaids," starring Raven-Symone and JoAnna Garcia, stood as the week's No. 1 movie on basic cable in Women 18-34 (515,000/1.5 rating) and Women 18-49 (973,000/1.5 rating).
· In its time period, "Revenge of the Bridesmaids" was basic cable's No. 1 program in Women 18-34 and Women 18-49, and finished a solid No. 2 in Adults 18-34 (696,000/1.0 rating), Females 12-34 (764,000/1.7 rating) and Female Teens (249,000/2.1 rating). Moreover, the movie ranked among the Top 5 programs in its time period in Total Viewers (2.5 million) and Adults 18-49 (No. 4 - 1.3 million/1.0 rating).
· "Revenge of the Bridesmaids" surpassed year-ago time period averages (7/19/09), increasing by 19% in Total Viewers (2.5 million vs. 2.1 million), by 30% in Adults 18-49 (1.3 million vs. 1.0 million), by 15% in Women 18-49 (973,000 vs. 843,000) and by 8% in Adults 18-34 (696,000 vs. 644,000).
Source: Nielsen Media Research (National Ratings, Live+SD, 7/18/10; week of 7/12-7/18/10).
