Premiere of ABC's AMERICAN CRIME Wins Its Timeslot
By: Caryn Robbins
ABC Thursday Prime (8-11pm - 8.7 million and 2.5/8 in AD18-49): With Grey's, SCANDAL and the series debut of American Crime, ABC ranked #1 for its 6th consecutive Thursday in Adults 18-49 (2.5/8), tying CBS (2.5/8) and beating 3rd-place FOX by 56% (1.6/5) and 4th-place NBC by 127% (1.1/3). ABC was up sharply from the year-ago night (also an original drama lineup), gaining 2.0 million viewers (8.7 million vs. 6.7 million) and 19% in Adults 18-49 (2.5/8 vs. 2.1/6)
The Net once again delivered Thursday's Top 3 dramas in Adults 18-49, pacing well ahead of NBC's three dramas (The Slap/The Blacklist/Allegiance), CBS' Elementary and Fox's Backstrom. On average season to date, ABC's Thursday performance is up by double digits in Total Viewers (+23%) and Adults 18-49 (+25%), posting a 5-year high in viewers and a 4-year high in young adults - since the 2009-10 and 2010-11 seasons, respectively. Grey's Anatomy (8-9pm - 8.1 million and 2.4/8 in AD18-49): At 8pm opposite THE BIG BANG THEORY and The Odd Couple, ABC's GREY'S ANATOMY beat Fox's AMERICAN IDOL by 14% in Adults 18-49 (2.4/8 vs. 2.1/7). Grey's was up week to week in viewers (+7%) and young adults (+9%). Scandal (9-10pm - 9.6 million and 3.0/9 in AD18-49): At 9pm, ABC's SCANDAL (3.0/9) returned after the prior week's preemption to win its hour among Adults 18-49, over CBS' comedies (+30% - 2.3/7), NBC's THE BLACKLIST (+76% - 1.7/5) and Fox's BACKSTROM (+200% - 1.0/3). SCANDAL also outdrew NBC's THE BLACKLIST in the hour by 1.6 million viewers (9.6 million vs. 8.0 million). SCANDAL was up from its year-ago delivery (8.5 million and 2.8/8 on 3/6/14)Recent Articles
