Pizza Hut Announces New Marvel's CAPTAIN AMERICA: CIVIL WAR Promotion

Pizza Hut is joining forces with Marvel's CAPTAIN AMERICA: CIVIL WAR to give pizza lovers the power to choose a sidein what is destined to be one of the year's biggest movie battles. Although there may be a war onscreen, Pizza Hut is putting an end to all dinner table battles with its $5 Flavor Menu and with the addition ofthe ALL-NEW StuffedGarlic Knotsto the $5 Flavor Menu,pizza fansnow have even more reason to say "yes" to their favorite Pizza Hut items. An order of Stuffed Garlic Knots includes 10 knots stuffed with mozzarella cheese for just $5.

"The new Captain America movie is centered around the concept of picking sides Iron Man versus Captain America but at Pizza Hut, we know picking sides doesn't have to lead to an all-out battle," saidJared Drinkwater, Vice President of Marketing, Pizza Hut."With the $5 Flavor Menu, we're giving customers the power to chooseat a price thatallowsthem to say 'yes'to all of their favorite items, including medium 1-topping pizzas."

As part of the promotional partnership, Pizza Hut and Marvel have developed an action-packedCaptain America: Civil War-themed digital HUB for adult audiences at www.PizzaHut.com/CaptainAmerica.The hub, which launches April 11,gives Marvel fans and pizza lovers access to exclusive Captain America: Civil War content, including never-before-scene clips and stills from the latest Marvel film. The site also features a quiz allowing users to pick which side they should root for Captain America or Iron Man for the chance to win epic prizes, including a trip to a future Marvel movie premiere, behind-the-scenes access to a Marvel prop house and more.

The HUB will serve as a housing agent for content that can exclusively be experienced at www.PizzaHut.com/CaptainAmerica. This is the first entertainment from Pizza Hut designed to provide consumers with material to stay engaged while awaiting their order.

"Being able to provide our customers with unique content exclusively through our channels is one of the many exciting ways we are bringing this effort to life," added Drinkwater. "A wide variety of prizes and unique experiences tied directly to the film will be fun and entertaining for Marvel and Pizza Hut fans alike."

In addition to the digital hub,Pizza Hutwill launch a fully integrated marketing campaign for adults,including a new television spot featuringCaptain America: Civil Warfootage,two newCaptain America: Civil War-themed boxes one highlighting Captain America, the other featuring Iron Man and more.

"In Marvel'sCaptain America: Civil War,we see the Avengers team during one of their toughest times. They're torn apart by conflict, and we're left wondering if anything can bring the team back together,"said Mindy Hamilton, Senior Vice President of Global Partnerships, Marvel Entertainment LLC. "Whether you are Team Cap or Team Iron Man, we are excited to give our fans the opportunity to choose their side through this effort with Pizza Hut and unite Marvel fansaround the film'srelease."

Pizza Hutintroducedits first value menu the $5 Flavor Menu earlier this year.The nationally-available menufeaturesninedeliciousitems,includingthe newstuffed garlic knots,a medium one-topping pizza, eight bone-outWingStreet Wings, the Ultimate Hershey's Chocolate Chip Cookie, Hershey's Triple Chocolate Brownie,TuscaniPasta, a double order of breadsticks or flavor sticks and four 20-oz. beverages, for just $5 each when ordering two or more.

As the first nationalpizzachainto remove artificial flavorsand colors from its core pizzas,Pizza Hutalso has the world's busiest website in the pizza category atwww.PizzaHut.com, with nearly 50 percent of the company's orderscomingthrough digital channelsandmore than 30 percent via mobile device.

Marvel'sCaptain America: CivilWarhits theaters on May 6, 2016.For more information, visitwww.PizzaHut.comor www.Marvel.com/CaptainAmerica.

About the CONTEST NO PURCHASE NECESSARY.Promotion begins on 4/11/16 at 12:00:01 a.m. ET and ends on 5/8/16 at 11:59:59 p.m. ET. Open only to legal U.S. residents residingin the 48 contiguous US/D.C.who are 18+. See Official Rules atPizzaHut.com/CaptainAmericafor additional eligibility restrictions, prize descriptions/restrictions/ARVs and complete details. Void where prohibited. Sponsor: Pizza Hut, Inc.

About Pizza Hut Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The company began 58years ago in Wichita, Kansas, when two brothers borrowed $600 from their mom to start a pizzeria.

What started out small has become the biggest pizza company in the world and today operates more than 15,600 restaurants in more than 97countries serving innovative pizzas, traditional favorites like the signature Pan Pizza, and much more. Pizza Hut also is the proprietor of the BOOK IT! Program, which is a long-standing children's literacy program used in more than 630,000 classrooms nationwide. For moreinformation, visit www.PizzaHut.com. Follow Pizza Hut on Facebook (www.facebook.com/PizzaHut), Twitter (www.twitter.com/PizzaHut) and Instagram (www.instagram.com/PizzaHut).

Marvel's "Captain America: Civil War" finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after anotherincident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team.The new status quo fractures the Avengers, resulting in twocampsone led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark's surprising decision to support government oversightand accountability.

Marvel's "Captain America: Civil War" stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Frank Grillo and Martin Freeman, with William Hurt and Daniel Brhl.

Anthony & Joe Russo are directing with Kevin Feige producing. Louis D'Esposito, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel's "Captain America: Civil War" opens in U.S. theaters on May 6, 2016.

Marvel's "Captain America: Civil War" is rated PG-13 for extended sequences of violence, action, and mayhem.

About Marvel Entertainment Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit Marvel.com. 2016 MARVEL

Photo - http://photos.prnewswire.com/prnh/20160410/353459
Photo - http://photos.prnewswire.com/prnh/20160410/353458

SOURCE Pizza Hut



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