Global Streetwear e-retailer, Karmaloop is set to release the highly-anticipated SpongeBob SquarePants X ICECREAM Brand Capsule Collection conceptualized by Nickelodeon and World-Renowned musician, producer, fashion designer, and self-proclaimed SpongeBob SquarePants enthusiast, Pharrell Williams. The collaboration came about after Karmaloop founder and CEO, Greg Selkoe, aware of Pharrell's love for the cartoon, introduced Nickelodeon to him with the intention that they could bring a line of product to life.
Karmaloop.com will carry (4) four select items from the brand-new limited edition SpongeBob X ICECREAM fashion line. The super-limited capsule can only be purchased at the Billionaire Boys Club store and on Karmaloop.com. The SpongeBob X ICECREAM Capusle will be released on Karmaloop on 25 September 2013. "I've been a SpongeBob fan for many years and it's an honor to collaborate with Nickelodeon to create SpongeBob X ICECREAM. SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.Videos