Pharrell Williams & Nickelodeon to Present Limited Edition SPONGEBOB Ice Cream

Global Streetwear e-retailer, Karmaloop is set to release the highly-anticipated SpongeBob SquarePants X ICECREAM Brand Capsule Collection conceptualized by Nickelodeon and World-Renowned musician, producer, fashion designer, and self-proclaimed SpongeBob SquarePants enthusiast, Pharrell Williams. The collaboration came about after Karmaloop founder and CEO, Greg Selkoe, aware of Pharrell's love for the cartoon, introduced Nickelodeon to him with the intention that they could bring a line of product to life. will carry (4) four select items from the brand-new limited edition SpongeBob X ICECREAM fashion line. The super-limited capsule can only be purchased at the Billionaire Boys Club store and on The SpongeBob X ICECREAM Capusle will be released on Karmaloop on 25 September 2013.

"I've been a SpongeBob fan for many years and it's an honor to collaborate with Nickelodeon to create SpongeBob X ICECREAM. SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.

"We're thrilled to be the only authorized e-retailer of the SpongeBob X ICECREAM capsule, "said Greg Selkoe, CEO and founder of, which is renowned as the World's leader in online streetwear e-commerce, "Karmaloop at its core is a young, playful company and we're huge fans of the little yellow man in square pants. We're excited to be working with Pharrell, Bob, Ice Cream, and Nickelodeon on this unique creative melding of the minds." Selkoe stated.

Karmaloop has more exclusive SpongeBob releases coming up in the near future with brands including COMUNE, Mishka, and Palladium.

The news of carrying the collaboration comes at an exciting time for Karmaloop as the company has just released its Limited-Edition "Lucky 13" Varsity Jacket with Staple Design to commemorate its 13th year in the streetwear game. Designed by Jeff Staple, each one of the 113 jackets is signed and numbered by Staple himself.

The SpongeBob X ICECREAM Capsule will be released on Karmaloop on 25 Sept 2013

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