Skip to main content Skip to footer site map

OWN Achieves Double Digit Ratings Growth for Second Consecutive Year

OWN: Oprah Winfrey Network closed out 2013 on top achieving its second consecutive year of double digit growth across key demos. The network delivered a +16% increase in W25-54, +21% in total viewers and +76% in African American W25-54 in Primetime versus 2012.

Additionally, OWN ranked as the #5 Primetime cable network in 2013 among all African American women and ranked in the top three cable networks on Tuesday nights (#2), Wednesday nights (#2) and Saturday nights (#3), among African American W25-54.

OWN's popular Saturday night lineup boasts the night's top six original series for African American W25-54 including "Welcome to Sweetie Pie's, "Iyanla: Fix My Life," "Houston Beauty," "Six Little McGhees," "Raising Whitley" and "Life with La Toya."

Tuesday and Wednesday nights ratings gains were driven by the network's popular scripted series from Tyler Perry, "The Haves and the Have Nots," "Love Thy Neighbor" and "For Better or Worse." "The Haves and the Have Nots" is Tuesday night's #4 original cable series for W25-54 and the #2 original series on all of television for African American W25-54. "Love Thy Neighbor" is Wednesday night's #2 original cable series and #3 series on all of television for African American W25-54, and "For Better or Worse" is Wednesday night's #4 original cable series and #5 on all of television for African-American W25-54.

This past season of "Iyanla: Fix My Life" was up double digits in W25-54 and total viewers vs. the prior season. For 2013, the series ranked as the #2 Saturday night original series in all of television for African American W25-54.

The year's top five "Oprah's Next Chapter" episodes included:

· Lance Armstrong Part 1 - 3.2 million total viewers

· Lance Armstrong Part 2 - 1.8 million total viewers

· Beyonce - 1.3 million viewers

· Tina Turner - 1.03 million viewers

· Black Women in Hollywood featuring Alfre Woodard, Viola Davis, Phylicia Rashad and Gabrielle Union - 1.0 million total viewers

Source: The Nielsen Company

About OWN: Oprah Winfrey Network

OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com.



Related Stories View More TV Stories

From This Author - Caryn Robbins


Lin-Manuel Miranda To Return For HIS DARK MATERIALS Season 3 On HBOLin-Manuel Miranda To Return For HIS DARK MATERIALS Season 3 On HBO
October 6, 2022

HBO has confirmed that award-winning composer and actor Lin-Manuel Miranda will return for the third season of the fantasy drama.

Development Halts On Disney+ BEAUTY AND THE BEAST Prequel SeriesDevelopment Halts On Disney+ BEAUTY AND THE BEAST Prequel Series
February 10, 2022

A planned Beauty and the Beast musical prequel series will not move forward at Disney+.

Tony & Grammy Winner Michael Cerveris' Loose Cattle to Stream Live Performance TonightTony & Grammy Winner Michael Cerveris' Loose Cattle to Stream Live Performance Tonight
January 5, 2022

Loose Cattle, fronted by two-time Tony Award & Grammy winner Michael Cerveris and Kimberly Kaye, will stream a performance live from New Orleans tonight!

Bertie Carvel Joins THE CROWN Season Five As Tony BlairBertie Carvel Joins THE CROWN Season Five As Tony Blair
October 28, 2021

The acclaimed Netflix series, 'The Crown' has added Tony Award-winning actor Bertie Carvel to its cast in the role of British Prime Minister Tony Blair.

REVIEW ROUNDUP: What Do Critics Think of EVERYBODY'S TALKING ABOUT JAMIE?REVIEW ROUNDUP: What Do Critics Think of EVERYBODY'S TALKING ABOUT JAMIE?
September 17, 2021

Inspired by true events, Everybody's Talking About Jamie follows Jamie New (Harwood), a teenager from Sheffield, who dreams of life on stage.