ONE DIRECTION: THIS IS US Poised to Top Box Office
According to Fandango, the nation's leading moviegoing destination, "One Direction: This is Us" is well-positioned to top this weekend's box office. Director Morgan Spurlock's ("Super Size Me") film of the boy band's life and performances is the number one movie Fandango fans want to see this weekend, scoring 80 out of 100 points on Fandango's Fanticipation movie buzz indicator. The movie is also today's top advance ticket seller on Fandango, representing 68% of sales.
dbenson@fandango.comAccording to a Fandango survey of more than 1,000 highly enthusiastic "One Direction" ticket-buyers:
· 98% are female;
· 87% watched One Direction win at the Video Music Awards on MTV;
· 67% claim it's "very important" for them to see the movie in 3D;
· The majority surveyed said Harry Styles is their favorite One Direction member, with Niall Horan a close second.
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.
Photo credit: REX USA/David Fisher/Jonathan Hordle
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