New STAR WARS Film Ad Likely to Drop During the Super Bowl

According to The Hollywood Reporter, the first ad for Solo: A Star Wars Story is likely to drop during the SUPER BOWL this weekend. The film has not released any materials yet, and it is set to open on May 25.

Disney did not comment about the SUPER BOWL plans, but it is widely assumed that the film held off on releasing promotional materials until Star Wars: The Last Jedi was done with its run in theaters.

The SUPER BOWL is the most watched television event of the year, so it only makes sense to debut the ad during its broadcast. Other films set to debut ads during the event are Jurassic World: Fallen Kingdom, Dwayne Johnson's upcoming film Skyscraper, and Mission Impossible - Fallen.

Solo: A Star Wars Story is an origin story about Han Solo, starring Alden Ehrenreich in the title role. The film is being produced by Lucasfilm from a screenplay by Lawrence and Jon Kasdan, and will be distributed by Walt Disney Studios Motion Pictures. The film will be the second Star Wars anthology film, following the 2016 film Rogue One. A stand-alone installment, set prior to the events of the original 1977 film, it explores the adventures of a young Han Solo and Chewbacca, including meeting Lando Calrissian. Ehrenreich stars alongside Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge, Joonas Suotamo, and Paul Bettany.

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