NLCS Game 1 Is A Lead Off Hit For FOX
By: Tyler Peterson Oct. 15, 2012
The defending World Champion St. Louis Cardinals opened the National League Championship Series with a bang last night and so too did ratings for FOX Sports' 2012 MLB postseason debut. NLCS Game 1, a 6-4 Cardinals victory over the San Francisco Giants, delivered a 4.1/6 household fast-national rating/share with 6.8 million viewers, according to Nielsen Media Research.
NLCS Game 1's 4.1/6, which featured a 4th inning offensive explosion for both teams, is up 17% over FOX Sports' 3.5/7 (5.8 million viewers) for last year's rain-impacted ALCS Game 1 between the Texas Rangers and Detroit Tigers. Compared to the network's coverage of last year's ALCS Game 1, FOX Sports is up 22% (2.2 vs. 1.8) in the coveted Men 18-34 demographic, and up +36% in Adults 18-34. Sunday night's 6.8 million viewers for FOX Sports is up 100% over NLCS Game 1 last year (3.4 million viewers) and its 4.1/6 fast-national rating/share is up +95% (2.1/4) for a 2011 matchup that featured the St. Louis Cardinals and Milwaukee Brewers.Videos