NIGHTLY NEWS WITH LESTER HOLT Reigns at No. 1 in Key Demo for 26th Straight Week
NBC NIGHTLY NEWS WITH LESTER HOLT won the demo most valued by news advertisers for the month of August, marking its 26th straight month at #1, according to Nielsen data. The broadcast was the most-watched in the key demo, averaging 1.8 million A25-54 viewers this past month, leading "ABC World News Tonight" by +116,000 viewers (+7%) and "CBS Evening News" by +500,000 viewers (+40%). Nightly News also increased the most month-over-month, delivering the largest key demo win over CBS in six months.The network also continued its winning streak among A18-49 viewers, outperforming competition for the 28th straight month. Nightly News averaged 1.3 million A18-49 viewers, besting ABC by +117,000 viewers (+10%) and CBS by +421,000 viewers (+50%). Nightly News averaged 7.5 million total viewers in August 2017, leading CBS by +1.8 million viewers (+30%) - its best advantage in seven months. For the week of August 21, Nightly News ranked #1 in the news demo for the 62nd week in a row, averaging 1.9 million A25-54 viewers, leading ABC by +132,000 viewers (+8%) and CBS by +612,000 viewers (+49%). The broadcast posted its largest A25-54 win over ABC in eight weeks and biggest advantage over CBS in 29 weeks. Nightly News grew the most in the key demo week-over-week, growing by 72,000 in the A25-54 demo and reaching a 22-week high in viewership. For the week, Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +131,000 viewers (+11%) and CBS by +522,000 viewers (+64%). Among A18-49 viewers, Nightly News has won 107 of the last 108 weeks and reached a 22-week high. Averaging 7.7 million total viewers, Nightly News delivered the most growth in viewers week-over-week, growing at nearly 3x the rate of ABC while CBS saw a weekly decline in viewership. The broadcast beat CBS EVENING NEWS by +1.8 million (+32%) - its biggest win in 31 weeks (since January 16). Nightly News continues as the #1 evening newscast this season in the key demo, delivering its largest demo lead over CBS in three seasons.