NBC's Telecast of ELF: BUDDY'S MUSICAL CHRISTMAS Wins Time Slot with Kid Viewers

By: Dec. 22, 2016
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An encore telecast of "ELF: BUDDY'S MUSICAL CHRISTMAS (0.8/3 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET): Wins the slot among the Big 4 networks in kids 2-11 (with a 0.7 rating) and ties for #2 in adults 18-34. Despite this year's later airdate, retains 100% of last year's encore in 18-49 (0.8 vs. 0.8 from 8-9 p.m. on Wednesday, Dec. 16, 2015) and grows in total viewers (3.022 million vs. 3.010 million).

A rebroadcast "Law & Order: Special Victims Unit" (0.7/2 in 18-49, 3.3 million viewers overall from 9-10 p.m. ET): Grows +17% from half-hour to half-hour in adults 18-49 (0.6 to 0.7), by +25% in adults 25-54 (0.8 to 1.0) and by +17% in total viewers (3.1 million to 3.6 million).

An encore telecast of "Chicago P.D." (0.7/3 in 18-49, 3.5 million viewers overall from 10-11 p.m. ET): Versus original competition on ABC and CBS, ties for #1 among those nets in men 18-34 and ranks #2 in most other key measures.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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