NBC's TONIGHT SHOW Wins the Week in Every Key Demo, Takes 5 of 5 Nights in 18-49

By: Feb. 07, 2017
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC's THE TONIGHT SHOW has won the late-night ratings week of Jan. 30-Feb. 3 in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - according to "live plus same day" figures from Nielsen Media Research.

Fallon won five of five nights for the week in adults 18-49 and three of five in total viewers versus his ABC and CBS time-period competition. "Tonight" led the hour by a decisive +40% margin in adults 18-49 over CBS' "The Late Show with Stephen Colbert" (with a 0.67 rating vs. a 0.48) and by +49% over ABC's "Jimmy Kimmel Live" (0.67 vs. 0.45).

At 12:35 a.m. ET, "Late Night With Seth Meyers" topped his CBS and ABC competition in every key measure and generated margins of +27% over CBS' "The Late Late Show with James Corden" (0.38 vs. 0.30) and +45% versus ABC's "Nightline" in their common half-hour from 12:30 to 1 a.m. (0.42 vs. 0.29).

Note that "Kimmel" and "Late Night" aired encores on Friday.

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Jan. 30-Feb. 3. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.67 rating, 4 share
CBS "Late Show," 0.48/2
ABC "Kimmel," 0.45/3 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.29/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.38/3 *
CBS "The Late Late Show," 0.30/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.22/2 (R)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.759 million viewers
CBS "Late Show," 2.771 million viewers
ABC "Kimmel," 2.055 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.434 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.431 million viewers *
CBS "The Late Late Show," 1.277 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.766 million viewers (R)

* Friday's "Kimmel" and "Late Night" were encores.


SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.88 rating, 5 share
CBS "Late Show," 0.56/3
ABC "Kimmel," 0.50/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.33/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.45/3
CBS "The Late Late Show," 0.31/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.27/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.365 million viewers
CBS "Late Show," 2.947 million viewers
ABC "Kimmel," 2.252 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.486 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.596 million viewers
CBS "The Late Late Show," 1.336 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.876 million viewers



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos