NBC's TONIGHT SHOW Wins Week in Every Key Demographic
By: Caryn Robbins Feb. 22, 2017
NBC's TONIGHT SHOW STARRING JIMMY FALLON has won the late-night ratings week of Feb. 13-17 in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - with five wins on five nights in the key adult 18-49 demographic, according to "live plus same day" figures from Nielsen Media Research. "Tonight" led the 11:35 p.m. ET hour by a +24% margin in adults 18-49 over CBS' "The Late Show with Stephen Colbert" (with a 0.67 rating vs. a 0.54) and by +60% over ABC's "Jimmy Kimmel Live" (0.67 vs. 0.42).
At 12:35 a.m. ET, "Late Night With Seth Meyers" led his CBS and ABC competition in every key measure. "Late Night" generated margins of +20% over CBS' "The Late Late Show with James Corden" (0.36 vs. 0.30) and +43% versus ABC's "Nightline" in their common half-hour from 12:30 to 1 a.m. (0.40 vs. 0.28). Note that "Kimmel," "Late Night," "Late Late Show" and "Last Call" aired encores on Friday. LATE-NIGHT WEEKLY AVERAGES (According to in-home viewing figures from Nielsen Media Research for the week of Feb. 13-17. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")Videos