NBC's TONIGHT SHOW Outperforms ABC, CBS Timeslot in All Key Demos
By: Caryn Robbins Feb. 07, 2017
NBC's "The Tonight Show Starring Jimmy Fallon" has outperformed its ABC and CBS timeslot competition and won the late-night ratings week of Jan. 30-Feb. 3 in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - according to "live plus same day" figures from Nielsen Media Research.
Fallon won five of five nights for the week in adults 18-49 and three of five in total viewers versus "Jimmy Kimmel Live" and "The Late Show with Stephen Colbert." For the week, "Tonight" led the hour by a decisive +40% margin in adults 18-49 over Colbert (with a 0.67 rating vs. a 0.48) and by +49% over Kimmel (0.67 vs. 0.45). At 12:35 a.m. ET, "Late Night With Seth Meyers" topped his CBS and ABC competition in every key measure and generated margins of +27% over CBS' "The Late Late Show with James Corden" (0.38 vs. 0.30) and +45% versus ABC's "Nightline" in their common half-hour from 12:30 to 1 a.m. (0.42 vs. 0.29). LATE-NIGHT WEEKLY AVERAGES(According to in-home viewing figures from Nielsen Media Research for the week of Jan. 30-Feb. 3. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")
NBC "Tonight" 0.67 rating, 4 share
CBS "Late Show," 0.48/2
ABC "Kimmel," 0.45/3 * 12:35-1:05 a.m. ET
ABC "Nightline," 0.29/2 12:35-1:35 a.m. ET
NBC "Late Night," 0.38/3 *
CBS "The Late Late Show," 0.30/2 1:35-2:05 a.m. ET
NBC "Last Call," 0.22/2 (R) TOTAL VIEWERS 11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.759 million viewers
CBS "Late Show," 2.771 million viewers
ABC "Kimmel," 2.055 million viewers * 12:35-1:05 a.m. ET
ABC "Nightline," 1.434 million viewers 12:35-1:35 a.m. ET
NBC "Late Night," 1.431 million viewers *
CBS "The Late Late Show," 1.277 million viewers 1:35-2:05 a.m. ET
NBC "Last Call," 0.766 million viewers (R) * Friday's "Kimmel" and "Late Night" were encores.
Image courtesy of NBC
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