NBC's TODAY is No. 1 for the Week in Key Demo for 99 Straight Weeks

NBC's TODAY is No. 1 for the Week in Key Demo for 99 Straight Weeks

NBC's TODAY is No. 1 for the Week in Key Demo for 99 Straight Weeks

TODAY was the number-one morning show outright last Friday, beating ABC's "Good Morning America" in total viewers and all demos. TODAY has now finished first across-the-board for 9 days this season. For the week, TODAY was the number-one morning show in the key demo A25-54, marking 99 straight weeks in the top spot (115 of the last 116 weeks), its best streak in more than five years. Compared to the same week last year, TODAY closed the total viewer gap versus GMA and is posting its best season-to-date total viewer margin since 2011.

Additionally, MEGYN KELLY TODAY at 9 a.m. remained on par with the prior week in total viewers. This past Tuesday, the program posted its best A25-54 and A18-49 deliveries on a Tuesday since premiere week. TODAY with Kathie Lee and Hoda at 10 a.m. posted week-to-week growth in total viewers.

TODAY HIGHLIGHTS:

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 3.03 12 4,231 0.85 1,095 1.21 1,463
CBS THIS MORNING 2.65 10 3,694 0.56 725 0.84 1,014
GOOD MORNING AMERICA 3.14 12 4,330 0.71 918 1.13 1,359

TODAY averaged 1.463 million A25-54 viewers, leading GMA by +104,000 (+8%) and CBS THIS MORNING by +449,000 (+44%)

  • TODAY has ranked #1 among A25-54 viewers for 99 consecutive weeks (best streak in over five years) and 115 of the last 116 weeks
  • TODAY delivered a 1.21 A25-54 rating, +0.08 points ahead of GMA and +0.37 points more than CBS

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