NBC's TODAY is No. 1 Outright for 2 Days & Wins in Key Demo

NBC's TODAY is No. 1 Outright for 2 Days & Wins in Key Demo

NBC's TODAY is No. 1 Outright for 2 Days & Wins in Key Demo

TODAY was the number-one morning show outright last Wednesday and Friday, placing first in total viewers and all demos. TODAY has now finished first across-the-board on multiple days for the third week this season. For the week, TODAY posted its highest total viewership in more than two months (since week of 9/4/2017). TODAY was also the number-one morning show in the key demo A25-54, marking 98 straight weeks in the top spot (114 of the last 115 weeks), its best streak in more than five years. Compared to the same week last year, TODAY closed the total viewer gap versus GMA by 17%, and is posting its best season-to-date total viewer margin vs. "Good Morning America" since 2011.

Additionally, for the third consecutive week, MEGYN KELLY TODAY at 9 a.m. and TODAY with Kathie Lee and Hoda at 10 a.m. posted week-to-week growth among A25-54 and A18-49. MEGYN KELLY TODAY was also up in total viewers versus the previous week, and on Friday, delivered its second-best total viewer delivery and third-best demo delivery since its launch.

TODAY HIGHLIGHTS:

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 3.09 12 4,349 0.89 1,150 1.24 1,494
CBS THIS MORNING 2.75 10 3,814 0.56 724 0.83 1,006
GOOD MORNING AMERICA 3.25 12 4,511 0.74 959 1.16 1,394

TODAY averaged 1.494 million A25-54 viewers, leading GMA by +100,000 (+7%) and CBS THIS MORNING by +488,000 (+49%)

  • TODAY has ranked #1 among A25-54 viewers for 98 consecutive weeks (best streak in over five years) and 114 of the last 115 weeks
  • TODAY delivered a 1.24 A25-54 rating, +0.08 points ahead of GMA and +0.41 points more than CBS

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