NBC's TODAY is No. 1 Outright Season-to-Date
By: Caryn Robbins
TODAY is the number-one morning show outright for the season, beating the competition in total viewers, A25-54 and A18-49. The win marks TODAY's best season-to-date total viewer margin over GOOD MORNING AMERICA since 2011-12. TODAY has now won the key demo for 108 straight weeks, (124 of the last 125 weeks), its best demo streak in more than five years.
**Please note: Last week's ratings were significantly impacted by major-market pre-emptions due to weather. Additionally, all three broadcasts were not rated Monday for the Martin LUTHER King Jr. holiday, further impacting the week's ratings. Additionally, Megyn Kelly TODAY at 9 a.m. posted its best key demo delivery of the season and grew 6% in total viewers from the prior week. TODAY with Kathie Lee and Hoda grew double digits across the board in total viewers, A25-54 and A18-49 versus the previous week.TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 3.17 | 12 | 4,463 | 0.95 | 1,231 | 1.37 | 1,649 |
| CBS THIS MORNING | 2.78 | 11 | 3,861 | 0.63 | 818 | 0.89 | 1,077 |
| GOOD MORNING AMERICA | 3.26 | 13 | 4,511 | 0.82 | 1,058 | 1.22 | 1,477 |
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