NBC's TODAY Wins Election Week in Total Viewers and All Key Demos

As news breaks, more viewers once again turn to NBC News' TODAY. For the week of the 2016 presidential election, TODAY topped ABC's "Good Morning America" by +25,000 in total viewers and by +400,000 in the key demo. Nearly 7 million viewers tuned in to TODAY Wednesday morning marking the program's biggest single-day total viewer delivery since the Royal Wedding (April 29, 2011). TODAY topped GMA by a giant +431,000 total viewers on Wednesday and delivered nearly 3 million A25-54 viewers, its best demo delivery since May 25, 2011.

TODAY has now won the key demo for more than 14 consecutive months. Excluding Olympics dates, TODAY delivered its biggest A25-54 audience since the week of March 31, 2014 and its widest margin over GMA since the week of February 13, 2012. Season to date, TODAY is posting its largest A25-54 and A18-49 advantages over GMA and its closest total viewer margin in five years.

*Please note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample - so year-to-year and other comparisons are versus pre-NPX data.

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