NBC's TODAY Tops GMA in Key Demo Thursday
By: Caryn Robbins
NBC's TODAY continues to gain momentum, tightening the ratings race and posting daily wins. For the week of March 30, TODAY was the number-one morning show Thursday, topping GMA by 31k in the key demo A25-54.
This marked TODAY's 14th daily win in the key demo since the start of the year. TODAY also slashed the total viewer gap with GMA by 92k week to week. TODAY remains the number-one morning show in A18-49 for the season. TODAY HIGHLIGHTS: Week of March 30 TODAY averaged 4.610 million total viewers, +37% (+1.250 million) higher than CBS This MorningTODAY topped GMA in A25-54 on Thursday by 31,000 TODAY averaged 1.772 million A25-54 viewers, leading CBS by +74% (+754,000) TODAY averaged 1.361 million A18-49 viewers, +2% (+30,000) more than GMA and +88% (+636,000) ahead of CBS TODAY narrowed the total viewer gap with GMA by 13% week to week (-641k vs. -733k the prior week) TODAY is the #1 morning news program among A18-49 viewers season-to-date
Week of March 30
| Program | HH Rtg |
HH Shr |
P2+ Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 3.37 | 13 | 4,610 | 1.48 | 1,772 |
| CBS THIS MORNING | 2.45 | 10 | 3,360 | 0.85 | 1,018 |
| GOOD MORNING AMERICA | 3.86 | 15 | 5,251 | 1.59 | 1,901 |
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