NBC's THIS IS US Ties as Week's No. Entertainment Show in 18-49
NBC has finished #2 for the primetime ratings week of Oct. 23-29 among adults 18-49, behind only World Series-boosted Fox, while in averages that count only non-sports / entertainment programs, NBC ranks #1 for the week, leading for the fifth time in the five weeks of the season to date.Excluding sports programs, Tuesday's "This Is Us" tied as the week's #1 primetime telecast on ABC, CBS, NBC or FOX in 18-49 with CBS' "The Big Bang Theory," while Monday's "The Voice" ranked #3, Tuesday's "Voice" was #4 and Thursday's "Will & Grace" tied for #5, according to "live plus same day" ratings from Nielsen Media Research. After three days of time-shifted viewing, "This Is Us" broke the tie for #1 and moved ahead of CBS' "The Big Bang Theory" as the #1 entertainment program of the week in 18-49, with a 4.36 rating in "live plus three day" Nielsens versus a 4.08 for "Big Bang." Counting sports telecasts, NBC's Steelers-Lions "Sunday Night Football" ranked #2 among all Big 4 primetime programs for the week in "live plus same day" results, ahead of four of Fox's five WORLD SERIES telecasts. NBC finished #2 among the Big 4 networks for the week in every key demographic, behind only World Series-boosted Fox. Counting only entertainment / non-sports programming, NBC won the week among those nets in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos. Season to date, NBC is running #1 among ABC, CBS, NBC and FOX in adults 18-49 by a +21% margin (with an average 2.3 rating vs. a 1.9 each for CBS and Fox), and also ranks #1 or tied for #1 in adults 25-54, adults 18-34 and all key adult-female demos. Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 or tied for #1 among the Big 4 in adults 25-54, adults 18-34 and all key adult-female demos. Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise indicated. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."