NBC's THE WALL Maintains Last Week's Strong Ratings; Grows in Viewers
By: Caryn Robbins Jan. 11, 2017
"The Wall" (1.7/6 in 18-49, 7.1 million viewers overall from 8-9 p.m. ET): Wins the timeslot among the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demos.
Maintains 100% of last week's strong regular-slot debut in 18-49 (1.7 vs. 1.7), the highest "Wall" rating thus far. Grows in total viewers to the show's biggest audience to date (+4%, 7.074 million vs. 6.792 million), topping last Tuesday's regular-slot debut and two Monday previews, one of which benefited from a high-rated "America's Got Talent" lead-in. Grows substantially from half-hour to half-hour in virtually every key measure, including gains of +19% in adults 18-49 (1.6 to 1.9), +17% in women 18-49 (1.8 to 2.1) and +21% in men 18-49 (1.4 to 1.7) Excluding last season's NBC hit "Little Big Shots," this is the most-watched telecast of an in-season first-year alternative series on the Big 4 networks since March 2013. Upscale: "The Wall" delivers a strong upscale audience. Last week's telecast generated a 125 index among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD). From approximately 9-10 p.m. ET, coverage of President Obama's Farewell Address was sustaining and will not be included in nightlong or weeklong averages.In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," delayed by a primetime overrun; and ABC's "Jimmy Kimmel Live," 1.7/4. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," delayed by a primetime overrun; and "Jimmy Kimmel Live," 0.5/3. From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.4/5 in metered-market households; CBS's "Late Late Show," delayed by a primetime overrun. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," delayed by a primetime overrun. At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters. NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Photo by: Ben Cohen/NBC
Videos