NBC's THE VOICE is #1 Telecast for Tuesday Night

By: Oct. 29, 2013
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"The Voice" is currently the #1 telecast of the night on the Big 4 in 18-49 and "The Blacklist" is the night's #2 non-sports telecast on ABC, CBS and NBC. "Blacklist" is matching its top rating since Sept. 30 during the season's second week.

NBC is currently tying Fox's World Series coverage for the nightlong win in adults 18-49.

From 8-10:01 p.m. ET, "The Voice" (4.2 rating, 11 share in adults 18-49, 13.0 million viewers overall) is #1 in the time period among ABC, CBS, NBC and FOX in adults 18-34, 18-49 and 25-54, plus all key adult-female demos, despite World Series competition. "The Voice" is #1 for the night on those networks in 18-49 and other key categories. "The Voice" grew from its first half-hour to its fourth by 15% or 0.6 of a rating point in 18-49 rating (to a 4.5 from a 3.9) and by 11% or more than 1,3 million persons in total viewers (13.7 million vs. 12.4 million).

"The Voice" is matching last week's 4.2 in these preliminary fast-affiliate ratings and running within a tenth of a rating point of last week's 4.3 in official nationals.

From 10:01-11 p.m. ET, "The Blacklist" (3.1/8 in adults 18-49, 10.7 million viewers overall) is up 3% week to week in 18-49 rating despite last night's competition from the strongest Primetime hour of World Series Game 5. In total viewers, "The Blacklist" is up 2% Versus last week (10.656 million vs. 10.473 million). And note that last week's "Blacklist" added 54% to its 18-49 rating in "live plus three day" results and 4.9 million persons in total viewers, the second-biggest lift in U.S. TV history (see details below).

Last night's "Blacklist" is at a three-week high in 18-49 rating and is matching the show's highest rating since its second telecast on Sept. 30.

"The Blacklist" is the #1 non-sports telecast in The Hour among ABC, CBS and NBC in every key demographic, with an adult 18-49 margin among non-sports programs on those nets of 48% Versus ABC's Castle" (3.1 vs. 2.1).

"Live Plus Three Day": The Oct. 21 telecast of "The Blacklist" delivered the second biggest "live plus three day" increase in U.S. television history in total viewership, with that telecast growing by 4.916 million persons from 10.437 million viewers in "live plus same day" to 15.353 million in L+3. The only telecast ever to add more viewers in L+3 is the Sept. 30 "Blacklist," which grew by 5.081 million persons, raising its 11.348 million in L+SD to 16.429 million viewers in L+3. In adults 18-49, the Oct. 21"Blacklist" added 54% or 1.60 of a point to its next-day "live plus same day" 18-49 rating (to a 4.57 in L+3 from a 2.97 in L+SD). The 54% increase in 18-49 and 47% lift in total viewers are the biggest percentage increases to date for "The Blacklist" in both categories. "The Blacklist" grew week to week in "live plus three day" results for each of the last two weeks in 18-49, going from a 4.53 on Oct. 7 to a 4.54 on Oct. 14 to a 4.57 on Oct. 21. In total viewers, the Oct. 21 "Blacklist" was up week to week, to 15.353 million from 15.066 million.

"Live Plus Seven Day": The Oct. 7 episode of "The Blacklist" delivered the second-biggest "live plus seven day" lift ever on the broadcast networks in total viewers, trailing only the Sept. 30 "Blacklist." The Oct. 7 telecast added 5.720 million persons in L+7 (to 16.904 million from 11.184 million in next-day "live plus same day" results), topping all other L+7 increases on broadcast television to date except the 6.504 million gain for the Sept. 30 "Blacklist" (17.858 million in L+7 vs. 11.354 million in L+SD). In adults 18-49, the Oct. 7 "Blacklist" added 61% or 1.89 rating points to its next-day "live plus same day" 18-49 rating (to a 4.98 in L+7 from a 3.09 in L+SD).


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.0/6; and ABC's "Jimmy Kimmel Live," 2.0/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has finished #2 for week 5 of the 2013-14 season in adults 18-49 behind only World Series-boosted Fox, which aired baseball on four of seven nights last week. It's the only time a Big 4 network has out-rated NBC for a week so far this season in adults 18-49

Through five weeks of the new season, NBC is equaling its year-ago 3.1 rating in adults 18-49, to match the network's highest five-week average in six years (since 2007, 3.4).

NBC is leading the season by 0.4 of a point (3.1 vs. Fox's 2.7), matching the biggest margin in 11 years for any net five weeks into the season (since NBC led by 0.7 of a point in 2002). On a percentage basis, NBC's 15% margin also equals the biggest lead for any net at five weeks in 11 years (since NBC led by +17% in 2002). NBC is also leading the season among ABC, CBS, NBC and FOX in adults 18-34, adults 25-54, all key adult-female demos, men 18-49 and men 25-54.

In total viewers, NBC ranks #2 for the season, its highest total-viewer ranking five weeks into the season in 11 years (since 2002).

NBC's season average of 9.7 million viewers is its biggest overall audience five weeks into the season in seven years (since 2006, 10.2 million). Versus one year ago, NBC is up 16% season to date in total viewers (9.7 million vs. 8.4 million).

For the week, NBC delivered three of the top six Primetime telecasts on ABC, CBS, NBC and FOX in adults 18-49: "Sunday Night Football" (#1), Monday's "The Voice" (#4) and Tuesday's "Voice" (#6), while "The Blacklist" tied for #10. Rankings exclude sports pre- and post-game shows. Also ranking among the top 40 Primetime programs on the Big 4 were "Chicago Fire" (tied for #29), "The Biggest Loser" (tied for #32) and "Dracula" and "Grimm" (tied for #36).

"Sunday Night Football" was also #1 among Primetime telecasts on the Big 4 in adults 18-34, adults 25-54, all key male demos and teens 12-17, while Monday's "The Voice" was #1 on ABC, CBS, NBC and FOX in women 18-34 and kids 2-11 .


WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 5, 2012... Week 5, 2013...Diff
NBC...2.5...2.4...Down 4%
CBS...2.1...1.9... Down 10%
ABC...2.2...1.7... Down 23%
Fox...3.3...3.3...Even

Total Viewers, L+SD
Net... Week 5, 2012... Week 5, 2013...Diff
NBC...7.056 million ...7.742 million...Up 10%
CBS...10.145 million...9.448 million...Down 7%
ABC...7.626 million ...6.768 million...Down 11%
Fox...10.687 million ...11.347 million...Up 6%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...3.1...3.1...Even
CBS...2.7...2.6...Down 4%
ABC...2.5...2.4...Down 4%
Fox...2.6...2.7...Up 4%

Total Viewers, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...8.404 million ...9.711 million...Up 16%
CBS...11.466 million...11.468 million...Up 0.0%
ABC...8.832 million ...8.336 million...Down 6%
Fox...7.656 million ...8.032 million...Up 5%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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