NBC's THE VOICE Jumps 10% Week-to-Week

By: Dec. 04, 2013
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NBC took the night among ABC, CBS, NBC and FOX in 18-49, winning six of six half-hours with the #1, 2 and 3 shows of the night on the Big 4, as:

"Chicago Fire" (2.3/7 at 10:01) grew by 10% week to week to its top rating since Oct. 15.
"The Voice" (3.3/9 at 9) jumped 10% week to week to its highest rating since Nov. 12.
"The Biggest Loser" (2.0/6 at 8) maintained last week's rating, its highest since Nov. 5.


"The Biggest Loser" (2.0/6 in 18-49, 6.7 viewers overall from 8-9 p.m.) matched last week's 18-49 rating, the show's highest since Nov. 5, and grew 2% in total viewers (6.719 million vs. 6.614 million) to deliver the show's biggest overall audience since that same Nov. 5 telecast. Last night's "Biggest Loser" grew or held steady from half-hour to half-hour in every key measure, including a gain of 16% in adults 18-49 (to a 2.2 rating from a 1.9).

"The Biggest Loser" won its time period among ABC, CBS, NBC and FOX in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos.

"The Voice" (3.3/9 in 18-49, 11.9 million viewers overall from 9-10:01 p.m. ET) is the #1 show of the night on the Big 4 networks in adults 18-49 and other key measures and is #1 among those nets in the time period in every key category. Half-hour to half-hour, "The Voice" grew in every key measure.

Week to week, "The Voice" is up 10% in 18-49 rating (to a 3.3 from a 3.0), to its highest Tuesday result since Nov. 12, and up 15% in total viewers (11.890 million vs. 10.345 million), to its top Tuesday total-viewer result since Oct. 22.

"Chicago Fire" (2.3/7 in 18-49, 8.2 million viewers overall from 10:01-11 p.m. ET) earned its highest 18-49 rating since Oct. 15 and biggest overall audience since Oct. 1. In the time slot, "Chicago Fire" is #1 among ABC, CBS and NBC in adults 18-49 and every other key demographic.

"Chicago Fire" generated week-to-week gains in 18-49 for a second week in a row, up versus one week ago by 10% (with a 2.3 rating vs. a 2.1) and up versus two weeks ago by 21% (2.3 vs. 1.9). In total viewers, "Chicago Fire" is up week to week by 19% or 1.3 million persons (8.245 million vs. 6.909 million)..

For the night, NBC is #1 among the Big 4 in every key demo (including a tie for #1 with FOX in men 18-34). NBC dominated those networks in adults 18-49 with a nightlong margin of 86% (2.6 vs. a 1.4 for #2 CBS).


In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.2/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has finished #1 in adults 18-49 for the Primetime week of Nov. 25-Dec. 2, with a lineup that included five of the week's top eight Primetime telecasts on ABC, NBC, CBS and FOX in the key 18-49 demo.

NBC's 2.9 rating for the week in 18-49 is the highest for any network in five weeks, since FOX ran four World Series games during the week of Oct. 21-27.

NBC has now finished #1 or tied for #1 during nine of ten weeks this season, finishing #2 only once during a week in which FOX carried World Series coverage on four of seven nights.

Thursday's Steelers-Ravens Primetime NFL coverage on NBC ranked #1 for the week among Big 4 Primetime programs in all key categories - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

The Thursday telecast teamed with the regular "Sunday Night Football" coverage of the Giants-Redskins matchup to rank both #1 and #2 among Primetime telecasts on ABC, CBS, NBC and FOX for the week in adults 18-49, 18-34 and 25-54, all key adult-male demos and teens 12-17.

NBC accounted for five of the week's top eight Primetime telecasts on the Big 4 with Thursday's Steelers-Ravens game (#1), Sunday's Giants-Redskins game (#2), Monday's "The Voice" (#4), Monday's "The Blacklist" (tied for #6) and Tuesday's "Voice" (tied for #6). Rankings exclude sports pre- and post-game shows. "The Blacklist" was the week's #1 drama on the Big 4 in 18-49, as well as adults 18-34, adults 25-54 and other key demos.

Through 10 weeks of the new season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49 and is also #1 in every other key demo - adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54, including a tie with CBS in women 25-54.

NBC leads the season by 0.5 of a rating point (with a 3.2 vs. second-place CBS's 2.7), the biggest margin for any network 10 weeks into the season in 11 years (since NBC led by 0.7 of a point in 2002).

In total viewers, NBC ranks #2 for the season, its highest total-viewer ranking 10 weeks into a season in nine years (since 2004).

NBC's season average of 9.9 million viewers is its biggest overall audience 10 weeks into the season in seven years (since 2006, 10.3 million). Versus one year ago, NBC is up 11% season to date in total viewers (9.9 million vs. 8.9 million).

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 10, 2012... Week 10, 2013...Diff
NBC...2.6...2.9...Up 12%
CBS...2.6...2.3... Down 12%
ABC...2.1...1.4... Down 33%
Fox...1.8...1.2...Down 33%

Total Viewers, L+SD
Net... Week 10, 2012... Week 10, 2013...Diff
NBC...7.979 million ...9.519 million...Up 19%
CBS...11.417 million...9.563 million...Down 16%
ABC...8.036 million ...7.025 million...Down 13%
Fox...5.188 million ...3.741 million...Down 28%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...3.2...3.2...Even
CBS...2.8...2.7...Down 4%
ABC...2.6...2.5...Down 4%
Fox...2.4...2.4...Even

Total Viewers, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...8.913 million ...9.855 million...Up 11%
CBS...11.718 million...11.960 million...Up 2%
ABC...9.169 million ...8.768 million...Down 4%
Fox...6.814 million ...7.214 million...Up 6%


For the November Sweep:

NBC has won its second consecutive November sweep in adults 18-49, marking the first time in 10 years, since 2002 and 2003, that NBC has won two November sweeps in a row.

NBC also ranks #1 for the sweep among ABC, CBS, NBC and FOX in adults 18-34, adults 25-54, men 18-34, 18-49 and 25-54 and women 18-34 and 18-49.

With all 28 nights counted in the November sweep, NBC topped sweep runner-up CBS by 0.4 of a point or 18%, the biggest percentage advantage for any network in a November sweep since NBC won by 19% in 2002. In ratings points, the 0.4 margin equals the biggest for any network in a November sweep in four years (since FOX won by 0.5 in 2009).

NBC's total-viewer average of 8.2 million is the network's top result for a November sweep in six years (since averaging 8.5 million in 2007, L+SD). Versus last year, NBC is up 5% in total viewers versus November 2012.

For the November sweep, NBC's "Sunday Night Football" ranked as the #1 Primetime series on ABC, CBS, NBC and FOX in adults 18-49, averaging an 8.6 rating in "live plus same day." "The Voice" (3.6 with its Monday edition) is the #1 unscripted series of the sweep and "The Blacklist" (3.0) is the #1 new series and #1 drama.

"SNF" is the #1 Primetime show of the sweep on ABC, CBS, NBC and FOX in every key category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.

November Sweep Live Plus Same Day
28 of 28 Nights
Net...Adult 18-49 Rating...Adult 25-54 Rating...Total Viewers
NBC...2.6...3.1...8.214 million
CBS...2.2...3.0...10.262 million
ABC...2.0...2.5...7.873 million
Fox...1.7...1.9...4.854 million


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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