NBC's THE VOICE Grows +24% Week-to-Week in 18- 49 Adults

By: Dec. 02, 2015
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NBC wins Tuesday among the Big 4 networks in all key measures, ranking #1 among those networks in all three hours of primetime in every key category (including a tie for #1 in men 25-54 at 8 p.m. and in men 18-49 at 9).

"Chicago Med" (2.0/6 in 18-49, 9.8 million viewers overall from 10-11 p.m. ET):
· Is up +11% week to week in 18-49 (2.0 vs. 1.8) and up +28% in total viewers (9.765 million vs. 7.614 million).

· Is the first new drama on the Big 4 this fall to deliver an increase versus its season premiere in total viewers (9.765 million last night vs. 8.638 million for the Nov. 17 "Med" debut).

· Is the first new drama on the Big 4 this fall to generate a week-to-week gain in 18-49 during its first three weeks on the air.

· Wins the time period among the Big 4 networks in every key measure (including a tie in men 18-49).

· Is up +67% versus NBC's slot average last season in 18-49, excluding weeks when "The Voice" ran in the time period (2.0 vs. 1.2) and is up +149% in total viewers (9.765 million vs. 3.924 million).

· Has in three weeks equaled or topped NBC's three best in-season regular-program ratings in the slot, excluding "The Voice," in the past year (since a 2.0 on Oct. 14, 2014).

· Will add substantial audience via time-shifting and VOD -- the prior week's "Chicago Med" increased by +34% in 18-49 (1.84 to 2.47) and 2.2 million viewers (7.6 million to 9.8 million) going from L+SD to L+3.

o In L+3, last week's "Chicago Med" retained 91% of the previous week's premiere 18-49 rating (2.47 vs. 2.72), up from an 84% retention in L+SD (1.84 vs. 2.19).

· Upscale: "Chicago Med" is delivering a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3)

"Chicago Fire" (1.9/6 in 18-49, 8.5 million viewers overall from 10-11 p.m. ET):
· Is up +6% week to week in 18-49 (1.9 vs. 1.8) and +15% in total viewers (8.473 million vs. 7.341 million).

· Hit a season high in total viewers, delivering its most-watched episode since March 10 (8.569 million).

· Wins the hour among ABC, CBS and NBC in every key category.

· Is up +19% versus its average last season when airing without a "Voice" lead-in in 18-49 (1.9 vs. 1.6).

· Will add substantial audience via time-shifting and VOD -- the prior week's "Chicago Fire" grew by +45% in 18-49 (1.83 to 2.64) and 2.9 million viewers (7.3 million to 10.2 million) going from L+SD to L+3.

"The Voice" (2.6/9 in 18-49, 12.0 million viewers overall from 8-9 p.m. ET):
· Is up +24% week to week in 18-49 (2.6 vs. 2.1) and +20% in total viewers (11.988 million vs. 9.970 million).

· Grows +18% versus the comparable fourth Tuesday live telecast of the prior cycle (2.6 vs. 2.2 on April 28) and +26% in total viewers (11.988 million vs. 9.493 million).

· Facing special competition from CBS's "Rudolph the Red-Nosed Reindeer," wins the hour in every key measure (including a tie for #1 in men 25-54).

· Is the #1 show of the night in 18-49, total viewers and other key measures.

· Will add significant viewership via time-shifting and VOD - last week's Tuesday "Voice" grew by +14% in 18-49 (2.09 to 2.38) and 1.1 million viewers (10.0 million to 11.1 million) going from L+SD to L+3. L+7: Tuesday's "Voice" has increased this season by +28% in 18-49 rating (from a 3.19 to a 4.07) and more than 2.5 million viewers overall (11.9 million to 14.5 million) going from L+SD to L+7.

· Upscale: Tuesday's "Voice" is delivering a solidly upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Tuesday Night:
· In adult 18-49 rating in the local people meters, Fallon (1.1) topped the combined results of ABC's "Jimmy Kimmel Live" (0.5) and CBS's rebroadcast "Late Show with Stephen Colbert" (0.3).

· In 18-49 in the local people meters, Meyers' encore (0.5) tied an original Kimmel (0.5), despite his later start time.

· In 18-49, a Carson Daly encore (0.3) topped an original Corden (0.1), despite starting an hour later, tied an original "Nightline" (0.3) despite starting 90 minutes later and tied a rebroadcast Colbert (0.3) despite starting two hours later.

· Fallon's guests Tuesday night included Harrison Ford, Seth MacFarlane and musical guest JoJo with The Roots.

· Meyers' guests Tuesday included Rooney Mara, Paul Reiser and musical guest Adam Lambert (encore).

· Daly's guests Tuesday night included Michael Shannon and Branden Jacobs-Jenkins with musical guest Cat Power (encore).


· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; "Late Show with Stephen Colbert," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/5.


· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/6; "Late Show," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/3.


· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49 with an encore) topped "Late Late Show" (0.1/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

· NBC has won the primetime ratings week of Nov. 23-29 among the Big 4 networks in adults 18-49, total viewers and all other key categories, paced by the top two shows of the week in every key measure, Thursday and Sunday editions of "Sunday Night Football," and top-20 results in 18-49 from "The Voice," "Blindspot," "Chicago Med" and "Chicago Fire."


· According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 3.2 rating, 10 share in adults 18-49 and 10.9 million viewers overall for the week, making this NBC's top in-season week in both measures since it carried the SUPER BOWL the week of Jan. 26-Feb. 1.


· NBC won the week among the Big 4 networks in every key category and was up versus the same week last year in all key measures, including gains versus the year-ago week of +10% in adults 18-49 (3.2 vs. 2.9) and +13% in total viewers (10.9 million vs. 9.6 million).


· NBC has now won nine of the season's first ten weeks in 18-49 and finished #1 or tied for #1 for 20 of the last 21 weeks, trailing over that span only FOX the week it aired five WORLD SERIES games.


· NBC's Thursday and Sunday editions of "Sunday Night Football" ranked #1-2 for the week of Nov. 23-29 among primetime shows on ABC, CBS, NBC and FOX in all key categories - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17. Also finishing in the week's top 20 in adults 18-49 were telecasts of "The Voice" on Monday (tied for #5) and Tuesday (tied for #10), Monday's "Blindspot" (#14), Tuesday's "Chicago Med" (tied for #15), and Tuesday's "Chicago Fire" (tied for #15)(rankings exclude sports pre- and post-game shows).


· Through the opening 10 weeks of the 2015-16 season, NBC ranks #1 among the Big 4 networks in adults 18-49 and all other key demos (including a tie in women 18-34), while running #2 in total viewers.


· NBC is rating within a tenth of a point of its year-ago season average in adults 18-49 (2.9 vs. 3.0, "most current"), is even in adults 25-54 (3.6 vs. 3.6), is up 0.4% in total viewers (10.0 million vs. 9.9 million) and up +6% in men 25-54 (3.6 vs. 3.4).

November 2015 Sweep

· The week included the last three nights of the November 2015 Nielsen sweep, which NBC has won in adults 18-49, marking the network's fourth consecutive November victory.


· The four wins in a row represent NBC's longest November streak since the network took four straight from 2000 through 2003, and it equals NBC's longest November winning streak in people meter history dating back to 1987.


· NBC won the sweep in 18-49 by a +22% margin (with a 2.2 rating vs. a 1.8 each for #2 CBS and Fox, "live plus same day"), the biggest percentage win for any network in a November sweep in 19 years (since 1996, +22% for NBC over #2 ABC) and matching the biggest November margin for any network in 28 years (since 1987, +29% for NBC over #2 ABC). Last year's NBC margin for the full 28 nights was +15% (2.3 vs. 2.0 for #2 ABC).


· According to "live plus same day" results from Nielsen Media Research for the 28-night period (Thursday, Oct. 29 through Wednesday, Nov. 25), NBC ranked #1 among the Big 4 networks in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - including a tie in women 18-34, while ranking #2 in total viewers.


· NBC retained 96% of its year-ago November average in adults 18-49 (2.2 vs. 2.3 for November 2014, L+SD), while retaining 100% in adults 25-54 (a first-place 2.8 vs. last year's 2.8) and 99.9% in total viewers (8.014 million vs. 8.022 million).



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