NBC's THE VOICE, CHICAGO FIRE Dominates Tuesday Night
By: Caryn Robbins Mar. 11, 2015
"The Voice" (3.6/12 in 18-49, 13.3 million viewers overall from 8-10 p.m. ET) doubled the time period's #2 show on the Big 4 networks in adults 18-49 (3.6 vs. 1.8 for CBS's "NCIS") and beat "The Voice's" year-ago rating by +3% in 18-49 (3.6 vs. 3.5 on March 11, 2014).
"The Voice" is the #1 show of the night on the Big 4 in every key demographic - adults, men and women 18-34, 18-49 and 25-54. On the first Tuesday of Daylight Saving Time, "The Voice" improved on its week-to-week retention versus the same night last year (running within 12% of last week's rating, 3.6 vs. 4.1, versus the year-ago week-to-week drop of 15%). And note that "The Voice's" 3.6 rating is extremely close to rounding up (3.647) and that Monday's "Voice" this week also did a 3.6 in these prelim fast-affiliate ratings and grew to a 3.8 in official nationals. Last night's "Voice" grew dramatically through the two hours, with this 18-49 half-hour track: 3.2, 3.7, 3.8, 3.9. From its first-half-hour to its fourth, "The Voice" grew by 0.7 of a rating point or +22%. UPSCALE: Last week's "Voice" was the #1 most upscale show of the night on the Big 4, indexing at a 119 in adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, L+SD).Show... L+SD... L+3...L+7...L+7+Digital
The Voice...3.6...4.4...4.6...4.9
Chicago Fire...2.1...3.0...3.2...3.5 Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice ...13.26 million...15.02 million...15.59 million...16.06 million
Chicago Fire ...8.56 million...11.45 million...12.13 million...12.59 million In Late-Night Metered Markets Tuesday Night: · In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.1/5. · In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3. · From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters. · From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore). · At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 with an encore in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters. NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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