NBC's THE NEW NORMAL Increases Retention of 'Go On' Lead-in

By: Oct. 03, 2012
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC releases results for Tuesday night ratings:

· A recap episode of THE VOICE from 8-9:01 p.m. ET (2.9/9 in 18-49, 8.2 million viewers overall) ranked #2 in the time period in 18-49 among ABC, CBS, NBC and Fox and #1 among those networks in adults 18-34 ahead of CBS's NCIS, ABC's DANCING WITH THE STARS Results Show and Fox's comedies RAISING HOPE and BEN & KATE, pending updates. THE VOICE grew by 0.3 of a point in 18-49 from half-hour to half-hour, the biggest gain in the hour among ABC, CBS, NBC and Fox.

· The recap edition of THE VOICE is up 45 percent versus NBC's average in the time period last season in 18-49 rating (2.9 vs. 2.0) and up 34 percent in total viewers (8.221 million vs. 6.116 million).

· Note the Tuesday VOICE has grown by 0.2 in official nationals versus these preliminary fast-affiliate ratings the last two weeks.

· From 9:01-9:31 p.m. ET GO ON averaged a 2.2/6 in 18-49 and 6.0 million viewers overall with a reduced lead-in from a recap episode of THE VOICE, retaining 81 percent of last week's 2.7 rating coming out of a higher-rated regular VOICE. In adults 18-34, GO ON is tied for #2 in the slot among ABC, CBS, NBC and Fox and in women 18-34, GO ON is #2 outright among those networks in a competitive time period versus CBS's NCIS: LA, Fox's THE NEW GIRL and ABC's DANCING WITH THE STARS Results Show.

· At 9:31-10 p.m. ET, THE NEW NORMAL (1.7/5 in 18-49, 4.6 million in total viewers) is currently retaining 77 percent of its 18-49 lead-in from GO ON up from last week's 74 percent and up from 65 percent two weeks ago. Pending updates, this is the top NEW NORMAL retention in four telecasts to date. In women 18-34, NEW NORMAL is #2 in the slot among ABC, CBS, NBC and Fox.

· Note that last week's NEW NORMAL retention of GO ON increased from 74 percent in these next-day "live plus same day" numbers to 87 percent in "live plus three day" results.

· At 10 p.m. ET, PARENTHOOD (1.7/5 in 18-49, 4.5 million in total viewers) finished within 0.4 of a point of VEGAS (1.7 vs. 2.1), the #1 show in the slot on ABC, CBS and NBC, reducing the week-ago deficit of 0.7 of a point (1.8 vs. 2.5). PARENTHOOD finished within 0.1 of its 1.8 rating in 18-49 last week, while the CBS competition in the slot dropped by 0.4 and the ABC competition declined by 0.3. PARENTHOOD was also the only program on ABC, CBS or NBC that hour to maintain its 18-49 rating from its first half-hour to its second. In adults 18-34, PARENTHOOD is tied for #2 in the slot among ABC, CBS and NBC and in women 18-34, PARENTHOOD is #2 outright among those networks.

Keep in mind that last season, PARENTHOOD originals added an average of 47 percent to these next-day "live plus same day" ratings in 18-49 when Nielsen reported "live plus seven day" results.

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: THE TONIGHT SHOW WITH Jay Leno, 2.7/7; CBS's LATE SHOW WITH DAVID LETTERMAN, 2.7/7; and ABC's combo of NIGHTLINE, 2.9/7; and Jimmy Kimmel LIVE, 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: THE TONIGHT SHOW WITH Jay Leno, 0.8/4; LATE SHOW, 0.8/4; NIGHTLINE, 1.0/4; and Jimmy Kimmel LIVE, 0.6/3.

At 12:35 a.m., LATE NIGHT WITH Jimmy Fallon (1.4/5 in metered-market households) trailed CBS's LATE LATE SHOW WITH Craig Ferguson (1.5/5). In the 25 markets with Local People Meters, LATE NIGHT (0.5/3 in 18-49) trailed LATE LATE SHOW (0.6/4).

At 1:35 a.m., LAST CALL WITH Carson Daly averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Comments

To post a comment, you must register and login.



Videos