NBC's TAKE IT ALL Grows 9% in Total Viewers

By: Dec. 14, 2012
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

At 8 p.m. ET, "Up All Night" averaged a 0.9/3 in 18-49 and 2.9 million viewers overall in a highly competitive half-hour versus CBS's "Big Bang Theory," Fox's "X Factor," ABC's "Last Resort" and CW's "Vampire Diaries."

* At 8:30 p.m. ET, a second telecast of "Up All Night" (1.1/3 in 18-49, 2.6 million viewers overall) built on its 18-49 lead-in by 22 percent. Keep in mind that last season "Up All Night" added an average 51 percent to these next-day "live plus same day" adult 18-49 ratings when Nielsen reported "live plus seven day" results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.

* From 9:01-10:01 p.m. ET, "Take It All" (1.2/3 in in 18-49, 3.9 million viewers overall) grew versus the prior night by 9 percent in 18-49 rating (to a 1.2 from a 1.1) and was up 15 percent in total viewers (3.899 million vs. 3.398 million). "Take It All" built on its lead-in by 9 percent in 18-49 rating and was up versus lead-in by 47 percent in total viewers.

* From its first half-hour to its second, "Take It All" grew by 18 percent in 18-49 rating (to a 1.3 from a 1.1) and was up 15 percent in total viewers (4.2 million vs. 3.6 million).

* From 10:01-11 p.m. ET, "Rock Center with BrIan Williams" averaged a 0.9/2 in 18-49 and 3.4 million viewers overall.

In Late-Night Metered Markets Thursday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.7/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; "Nightline," 1.4/6; and "Jimmy Kimmel Live," 0.8/4.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Videos