NBC's SUPERSTORE Retains 100% of Last Week's Fast-Affil 18-49 Score

NBC'S "Superstore" (1.4/5 in 18-49, 4.9 million viewers overall from 8-8:30 p.m. ET) retains 100% of last week's 1.4 in these prelim fast-affiliate ratings in adults 18-49 and 93% of last week's 1.5 in official nationals and is one of only two shows on the Big 4 last night to equal its week-ago 18-49 rating in these fast-affiliate figures ("Bachelor Live," 1.0 vs. 1.0).

Will add substantial viewership with time-shifting and VOD -- to date, "Superstore" has grown by +26% in L+7 vs. L+SD in 18-49 rating (from a 1.75 to a 2.21) and 1.1 million viewers overall (6.2 million to 7.3 million). Upscale: "Superstore generates a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

"Telenovela" (0.8/2 in 18-49, 3.0 million viewers overall from 8:30-9 p.m. ET) finishes within 0.1 of last week's 0.9 in 18-49 and retains 93% week to week in total viewers (3.047 million vs. 3.292 million).

Will add significant viewership with time-shifting and VOD -- "Telenovela" has increased by +22% this season in 18-49 rating (from a 1.23 to a 1.50) and 805,000 viewers overall (4.5 million to 5.3 million) going from L+SD to L+7.

Upscale: "Telenovela" has generated a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes

"The Biggest Loser 17" (1.0/3 in 18-49, 3.2 million viewers overall from 9-11 p.m. ET) for its second hour from 10-11 p.m., tied for #2 among ABC, CBS and NBC in adults 18-49 and tied for #1 in women 18-34.

Will add substantial viewership via time-shifting and VOD - "Loser" has increased by +38% this season going from L+SD to L+7 in 18-49 (1.14 to 1.57) and by 1.2 million viewers overall (3.7 million to 4.9 million).

Upscale: "Loser" delivers a solid upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing: "Superstore," 2.3 rating in 18-49, 6.8 million viewers overall; "Telenovela," 1.2, 4.0 million; "Biggest Loser," 1.5, 4.7 million.

In Late-Night Metered Markets Monday Night in Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/4 with an encore telecast; "Late Show with Stephen Colbert," 2.2/5; and ABC's "Jimmy Kimmel Live," 1.7/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2.
From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (0.8/3 in metered-market households with an encore) trailed CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

For the Week NBC has tied for #2 in adults 18-49 for the primetime ratings week of Jan. 18-24, averaging a 1.2 rating, 4 share in 18-49 and 4.9 million viewers overall, according to "live plus same day" results from Nielsen Media Research.

Pacing NBC's week were top-30 rankings among primetime programs on the Big 4 in adults 18-49 for Tuesday's "Chicago Fire" (tied for #10), Tuesday's "Chicago Med" (tied for #12), Thursday's "Blacklist" (tied for #15), Monday's "Superstore" (tied for #19), Friday's "Dateline NBC" (tied for #21), Sunday's "American Ninja Warrior" special (tied for #21) and Thursday's "Shades of Blue" (tied for #28).

Through the opening 19 weeks of the 2015-16 season, NBC ranks #1 among the Big 4 networks in adults 18-49 and all other key demos (including a tie in men 18-34), while placing #2 in total viewers.

NBC's total-viewer average of 9.088 million is the network's highest at this point in a season without a SUPER BOWL boost since 2006-07 (9.8 million).

Image courtesy of NBC

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