NBC's SUPERSTORE Delivers Its Most-Watched Episode Since Early Oct

NBC's "Superstore" (1.2/5 in 18-49, 4.5 million viewers overall from 8-8:30 p.m. ET): Is close to rounding up to a 1.3 in 18-49 (currently reporting a 1.24 in these prelim fast-affiliate ratings). With its first original in eight weeks, delivers the show's most-watched episode since Oct. 6 (5.0 million).

Ranks #2 in the slot among the Big 4 in adults 18-49. Finished #2 or tied for #2 among those nets in every key demographic. Retains 100% of its prior regular-slot original (1.2 vs. 1.2 at 8 p.m. on Nov. 10) and grows +11% in total viewers (4.455 million vs. 4.006 million).

Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +50% in 18-49 rating going from L+SD to L+7 (from a 1.23 to a 1.84) and +1.3 million viewers overall (4.4 million to 5.7 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes.

Non-Linear Viewership: Last season "Superstore" averaged an additional 1.93 rating in 18-49 on non-linear digital platforms, making it NBC's highest rated show on a non-linear basis.

"The Good Place" (1.0/4 in 18-49, 3.6 million viewers overall from 8:30-9 p.m. ET):
· With its first original in nine weeks, retains 96% of its previous first-run in total viewers (3.554 million vs. 3.683 million) and holds 100% in adults 25-54 (1.4 vs. 1.4).

· In adults 18-49, is running within 0.1 of the 1.1 it averaged with its three most recent telecasts (Oct. 20, Oct. 27 and Nov. 3).

· Will grow substantially with the addition of time-shifting and VOD - "The Good Place" is increasing by +63% in 18-49 rating going from L+SD to L+7 so far this season (from a 1.23 to a 2.01) and +2.1 million viewers overall (4.3 million to 6.4 million).

· Upscale: "Good Place" is generating a strong upscale audience, indexing at a 132 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

"Chicago Med" (1.2/4 in 18-49, 6.2 million viewers overall from 9-10 p.m. ET):
· Returning after an eight-week break, is rating within 0.1 of the 1.3 it averaged over its five most recent telecasts (Oct. 13 thru Nov. 10), despite last night facing stepped-up competition from ABC's Menendez Brothers documentary (1.6, up +45% versus the 1.1 for ABC's 9-11 p.m. dramas on Nov. 10, NBC's most recent scripted original Thursday) and Fox's "Hell's Kitchen" (1.2, up +71% versus the 0.7 for Fox's 8-10 p.m. dramas on Nov. 10).

· Will add substantial viewership via time-shifting and VOD - so far this season, "Med" has been increasing by +65% in 18-49 rating going from L+SD to L+7 (from a 1.33 to a 2.20) and +3.3 million viewers overall (6.9 million to 10.2 million).

"The Blacklist" (1.0/4 in 18-49, 5.2 million viewers overall from 10-11 p.m. ET):
· With its first telecast in eight weeks, is running within 0.1 of the 1.1 it averaged with its five most recent telecasts (Oct. 13 thru Nov. 10).

· Ranks #2 in the slot among ABC, CBS and NBC in every key demographic.
· Will increase dramatically via time-shifting and VOD - "Blacklist" has grown by +108% in 18-49 rating so far this season going from L+SD to L+7 (1.14 to a 2.37) and +4.8 million viewers overall (5.8 million to 10.6 million).

· Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 124 among adults 18-49 in $100K+ homes.

Image courtesy of NBC

Need more TV Theatre News in your life?
Sign up for all the news on the Spring season, discounts & more...