NBC's SUNDAY NIGHT FOOTBALL's Delivers Best Telecast vs World Series to Date
By: Caryn Robbins
Regarding this morning's Nielsens, note that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and typically understate live NFL telecasts. Despite that, NBC's 7:30-11 p.m. averages currently rank the network #1 for Sunday night among ABC, CBS, NBC and FOX in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- in the fast-affiliate ratings versus the other networks' 7-11 p.m. averages.
Note that NBC's 7:30-11 p.m. ET primetime averages ranks #1 for the night in total viewers versus the other nets' 7-11 p.m. averages. In metered-market results, which are time zone-adjusted, NBC Sports coverage of last night's Green Bay Packers-Denver Broncos "Sunday Night Football" game averaged a 14.3 rating, 22 share in metered-market households from 8:30 to 11:15 p.m. ET. The 14.3 rating for Packers-Broncos is the highest ever for NBC's "Sunday Night Football" in six head-to-head telecasts on same night as a WORLD SERIES game. The 14.3 rating in metered-market households for the Broncos' 19-point win over the Packers is up +25% versus last year's Week 8 "Sunday Night Football" game (Packers-Saints, 11.4/18), also versus Game 5 of the World Series. In each of its first nine games this season, NBC's "Sunday Night Football" has scored a metered-market rating of 13.0 or better, a first in the 10-season history of "SNF" on NBC.Videos