NBC's SUNDAY NIGHT FOOTBALL Leads Sunday Prelim Results in Every Key Measure
By: Caryn Robbins Oct. 03, 2016
In metered-market results, which are time zone-adjusted, NBC Sports coverage of the "Sunday Night Football" game featuring the Kansas City Chiefs at the Pittsburgh Steelers, averaged a 11.0 rating, 18 share for the blowout Steelers win in metered-market households from 8:30-11:30 p.m. ET (not including digital data). NBC ranked #1 for the night in metered-market households and adults 18-49 in the 25 markets with Local People Meters.
The Steelers' 22-0 first quarter vs. the Chiefs is the most-lopsided opening quarter over the last 155 NBC "Sunday Night Football" games, since Dec. 9, 2007 (Indianapolis 23, Baltimore 0, NOTE: the overnight rating for that Colts-Ravens game was a 9.5/15). Top markets for Chiefs-Steelers on NBC: Pittsburgh 43.3/62; Kansas City 26.7/40; ; Richmond 16.4/25; Dayton 15.8/24; Norfolk 15.7/24; Denver 15.6/27; New Orleans 15.4/22; Las Vegas 15.1/25; Albuquerque 14.2/22; Philadelphia 14.1/22.NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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