NBC's SUNDAY NIGHT FOOTBALL Jumps +31% vs Year-Ago Game
By: Caryn Robbins Dec. 19, 2016
NBC Sports coverage of the SUNDAY NIGHT FOOTBALL game featuring the Tampa Bay Buccaneers at the Dallas Cowboys averaged a 15.3 rating, 25 share from 8:30-11:30 p.m. ET in household results from the 56 markets metered by Nielsen Media Research (not including digital data), making it NBC's second-best Sunday overnight of the season (behind only the 16.5/26 for the previous week's Cowboys-Giants matchup).
It's also the best metered-market rating for a Week 15 NBC "SNF" game in eight years (since Giants-Cowboys in 2008, 15.4/24). The 15.3 is a +31% jump versus the year-ago Week 15 game (Cardinals-Eagles, 11.7/19). The Buccaneers-Cowboys "SNF" rating peaked at a 15.9/29 from 11-11:30 p.m. ET. Top markets for Buccaneers-Cowboys on NBC: Dallas 40.6/60; San Antonio 27.7/42; Austin 25.3/45; Albuquerque 24.6/36; Richmond 23.3/34; Tampa 23.0/36; Norfolk 23.0/36; Memphis 20.2/29; New Orleans 19.1/26; Las Vegas 19.0/31. NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.Videos