NBC's AMERICAN NINJA WARRIOR (1.5/6 in 18-49, 6.0 million viewers overall from 8-10 p.m. ET)moves ahead of "Bachelorette" in 18-49 to win the two-hour slot, which "Ninja" also takes again in total viewers. Beats "Bachelorette" head to head in 18-49 for the first time since Monday, July, 20, 2015. Is the #1 show of the night on the Big 4 networks in 18-49 and total viewers. Maintains 100% week to week in adult 18-49 rating (1.5 vs. 1.5) and grows +3% in total viewers (6.001 million vs. 5.848 million). Has opened its season with two consecutive weeks of total-viewer growth. Will add substantial viewership via time-shifting -- last week's "Ninja" grew by +18% in 18-49 (from a 1.47 rating to a 1.73) and +787,000 viewers overall (5.8 million to 6.6 million) going from "live plus same day" Nielsens to L+3 Upscale: Last summer, "Ninja" delivered a solid upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Spartan: Ultimate Team Challenge" (1.1/4 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET): Wins the 10 p.m. hour in adults 18-49, as well as adults 25-54. Despite ABC's switch in the timeslot from "Still Star-Crossed" to a "Celebrity Family Feud" encore that more than tripled ABC's 18-49 rating in the time period week to week (1.0 vs. 0.3) and nearly tripled last week's total-viewer result (4.288 million vs. 1.610 million), finishes within 0.1 of its week-ago rating in 18-49 (1.1 vs. 1.2). Grows +22% versus where the show ended its run last summer in both 18-49 (1.1 vs. 0.9 for the "Spartan" finale from 8-10 p.m. on Thursday, July 21, 2016) and total viewers (3.923 million vs. 3.225 million). Will add significant viewership via time-shifting and VOD - last week's "Spartan" grew by +10% in 18-49 (1.25 to 1.37) and +493,000 viewers overall (4.5 million to 5,0 million) going from L+SD to L+3. Upscale: Last summer, "Spartan" generated a strong upscale audience, indexing at a 122 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).Videos