NBC's MYSTERIES OF LAURA Currently Up +20% to Match Demo High
By: Caryn Robbins
"The Mysteries of Laura" (1.2/4 in 18-49, 7.0 million viewers overall from 8-9 p.m. ET) facing special competition from ABC's "CMA Awards," jumps +20% week to week in 18-49 (1.2 vs. 1.0) and +11% in total viewers (7.037 million vs. 6.349 million), pending updates.
Delivers a five-week high in 18-49 (best since Sept. 30, 1.2) and equals its season high. · Equals its highest 18-49 result since Feb. 25 (1.4 with an episode featuring guest star Eric McCormack of "Will & Grace"). · Excluding that Feb. 25 telecast, matches its 18-49 high since Jan. 7 (1.3). · Earns a four-week high in total viewers (best since Oct. 7, 7.196 million). · Will add significant viewership via time-shifting and VOD -- "Laura" has increased by +41% in 18-49 rating (from a 1.13 to a 1.59) and 1.8 million viewers overall (7.1 million to 8.9 million) going from L+SD to L+7. · Upscale: "Laura" is delivering a solidly upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes. "Law & Order: Special Victims Unit" (1.5/4 in 18-49, 6.5 million viewers overall from 9-10 p.m. ET):· Beats "Criminal Minds" head to head in 18-49 (1.5 vs. 1.4, pending updates), the first "SVU" 18-49 win over "Criminal Minds" in nearly a year (since the crossover episode of Nov. 12, 2014).
· Is generating its best total-viewer average at this point in five years (since 2010, 9.8 million).
In Late-Night Metered Markets Wednesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.3/6. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.7/3. From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1). At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Photo courtesy of NBC
