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NBC's LITTLE BIG SHOTS is No. 1 for Sunday Night, Up +11% Week-to-Week

"LITTLE BIG SHOTS" (2.0/6 in 18-49, 12.1 million viewers overall from 8-9:01 p.m. ET): Is the #1 primetime show of the night on the Big 4 in adults 18-49 and total viewers (excludes CBS's Masters golf overrun).

Grows +11% week to week in 18-49 (2.0 vs. 1.8) and +6% in total viewers (12.063 million vs. 11.329 million), for a second straight week of growth in total viewers.

Builds by +150% on its lead-in from an encore "LBS" in 18-49 (2.0 vs. 0.8) and +108% in total viewers (12.1 million vs. 5.8 million).

Is up +100% versus NBC's time-period average this season prior to "LBS," excluding sports and THE GOLDEN GLOBES in 18-49 (2.0 vs. 1.0, L+SD) and +181% in total viewers (12.063 million vs. 4.290 million).

Will grow substantially via time-shifting and VOD - last week's telecast increased by +20% in 18-49 going from L+SD to L+3 (1.84 to 2.20) and 1.5 million persons in total viewers (11.3 million to 12.8 million).

"The Carmichael Show" (1.2/4 in 18-49, 5.7 million viewers overall from 9:01-9:30 p.m. ET): Grows +20% week to week in 18-49 (1.2 vs.1.0) and is currently up +23% in total viewers (5.743 million vs. 4.676 million), pending updates, for a second straight week of growth in total viewers.

Hits a four-week high in total viewers (best since April 13, 6.5 million).

Ties for the time-period win among the Big 4 networks in adults 18-49 and ranks #1 outright among those nets in women 18-49 and women 25-54.

Is up +20% versus the show's 2014-15 series average in 18-49 (1.2 vs. 1.0, L+SD) and is up +33% in total viewers (5.743 million vs. 4.330 million).

Will add significant viewership via time-shifting and VOD - the previous week's two telecasts of "Carmichael" grew by +16% in 18-49 going from L+SD to L+3 (0.97 to 1.13) and 497,000 persons in total viewers (4.7 million to 5.2 million).

"Crowded" (1.0/3 in 18-49, 4.3 million viewers overall from 9:30-10 p.m. ET): Increases by +25% week to week in both 18-49 (1.0 vs. 0.8) and total viewers (4.327 million vs. 3.474 million).

Ties its regular-slot high to date in 18-49 and scores a new regular-slot high in total viewers.

Is the first new comedy on the big 4 this season to be matching or topping its regular-slot premiere Nielsens in its fourth week (among 13 half-hour comedies to have premiered to date).

Retains a best-yet 83% of its lead-in from "The Carmichael Show" in 18-49.

Will add substantial viewership via time-shifting and VOD - the prior week's "Crowded" increased by +25% in 18-49 going from L+SD to L+3 (0.77 to 0.96) and 601,000 persons in total viewers (3.5 million to 4.1 million)..

"Dateline NBC" (1.1/4 in 18-49, 4.8 million viewers overall from 10-11 p.m. ET): Grows week to week by +38% in 18-49 (1.1 vs. 0.8 for an encore in this slot last week) and +29% in total viewers (4.810 million vs. 3.731 million).

Wins the time period among ABC, CBS and NBC in adults 18-49 and adults 25-54.

Will add significant viewership via time-shifting - Sunday's "Dateline NBC" has increased by +19% this season in 18-49 rating (from a 1.09 to a 1.30) and 720,000 viewers overall (5.4 million to 6.2 million) going from L+SD to L+7

Upscale: Sunday's "Dateline" is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

An encore telecast of "Little Big Shots" (0.8/3 in 18-49, 5.8 million viewers overall from 7-8 p.m. ET):
Retains 100% of last week's rebroadcast in 18-49 (0.8 vs. 0.8) and grows +7% in total viewers (5.801 million vs. 5.408 million).

For the night, NBC ranks #2 among the Big 4 networks in adults 18-49, within 0.1 of a point of Masters-boosted CBS (1.2 vs. 1.3), and ranks #1 in all key adult-female demos.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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