NBC's LITTLE BIG SHOTS Grows vs Last Week's Fast Affiliates
By: Caryn Robbins Apr. 10, 2017
NBC's LITTLE BIG SHOTS (1.3/5 in 18-49, 8.6 million viewers overall from 8-9 p.m. ET): grows +8% versus last week's 1.2 in these prelim fast-affiliate ratings in 18-49 and maintains 100% versus last week's 1.3 in official nationals. In total viewers, increases +2% versus last week's fast-affiliate 8.492 million and retains 99.8% versus last week's 8.649 million in official nationals. Wins the timeslot among the Big 4 nets in all key adult-female demos Builds on its lead-in by +117% in 18-49 (1.3 vs. 0.6) and +4.5 million persons or +109% in total viewers (8.629 million vs. 4.130 million). Will add significant viewership via time-shifting and VOD -- this season, "Little Big Shots" is increasing by +19% in 18-49 rating going from L+SD to L+7 (from a 1.74 to a 2.07) and +1.4 million viewers overall (10.3 million to 11.7 million)..
"Chicago Justice" (0.9/3 in 18-49, 5.5 million viewers overall from 9-10 p.m. ET): Maintains 100% week to week in adults 18-49 (0.9 vs. 0.9) and grows in women 18-49 (1.1 vs. 1.0). Ranks #2 in the time period among ABC, CBS, NBC and FOX in 18-49 and total viewers. Will grow substantially with time-shifted and VOD viewership - "Chicago Justice" has grown by +52% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.14 to a 1.73) and +2.6 million viewers overall (6.3 million to 8.9 million). "Shades of Blue" (0.7/3 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET): Ties for #1 in the timeslot among the ABC, CBS and NBC dramas in adults 18-49. Leads the slot outright among those shows in women 18-49 and women 18-34. Retains 100% week to week in adults 18-49 (0.7 vs. 0.7) and 97% in total viewers (3.989 million vs. 4.115 million), while growing week to week in women 18-49 (0.9 vs. 0.8).Will grow dramatically via time-shifting and VOD:Videos