NBC's LITTLE BIG SHOTS Encore Builds on Its 18-49 Lead-In by +57%

An encore telecast of NBC's LITTLE BIG SHOTS (1.1/4 in 18-49, 6.8 million viewers overall from 8-9:01 p.m. ET) built by +57% on its lead-in from another "LBS" encore in both 18-49 (1.1 vs. 0.7) and total viewers (6.8 million vs. 4.3 million) and pulls within 0.1 of a point of #1 in the slot in adults 18-49 among the Big 4 nets.

Versus all-original competition on the Big 4 networks, ties for #1 among those nets in adults 25-54 and women 18-49.

Ranks #1 outright among those nets in women 25-54, teens and kids.

"The Carmichael Show" (0.7/2 in 18-49, 3.7 million viewers overall from 9:01-9:30 p.m. ET): On a night of competition from HBO's "Game of Thrones" season premiere, AMC's "Fear the Walking Dead" and TNT's NBA Playoff coverage, ranks #2 in the time period among the Big 4 networks in total viewers.

Despite running for the first time with an encore lead-in from "Little Big Shots," is tied for #2 among ABC, CBS, NBC and FOX in the slot in women 25-54.

Will grow with time-shifted viewing and VOD -- "Carmichael" has increased by +16% this season in 18-49 rating (from a 1.17 to a 1.36) and 552,000 viewers overall (5.2 million to 5.7 million) going from L+SD to L+7.

"Crowded" (0.7/2 in 18-49, 3.0 million viewers overall from 9:30-10 p.m. ET): Retains a best-yet 100% of its lead-in from the 9 p.m. half-hour in 18-49.

With time-period competition that included HBO's "Game of Thrones" season debut, AMC's "Fear the Walking Dead" and TNT's NBA Playoff coverage, retains 100% of its lead-in in women 18-49, men 18-49, adults 18-34 and men 18-34, while building in women 18-34.

Ranks #2 in the half-hour among the Big 4 in total viewers and ties for #2 in adults 25-54.

Will add substantial viewership via time-shifting and VOD -- "Crowded" has grown by +27% in 18-49 rating (from a 0.88 to a 1.12) and 799,000 viewers overall (3.6 million to 4.4 million) going from L+SD to L+7.

"Dateline NBC" (0.9/3 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET): Wins the hour among ABC, CBS and NBC in the key news demo of adults 25-54, as well as women 25-54

· Ties for #1 in the slot among those nets in women 18-49 and men 25-54.

· Ranks #2 among ABC, CBS and NBC in adults 18-49 and total viewers.

· Despite the 10 p.m. hour, grows half-hour to half-hour in every key measure.

· Will add significant viewership via time-shifting - The prior week's Sunday "Dateline" increased by +21% in 18-49 going from L+SD to L+3 (1.21 to 1.46) and 882,000 persons in total viewers (5.9 million to 6.6 million).

· Upscale: Sunday's "Dateline" is generating a solid upscale audience, indexing at a 110 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

An encore telecast of "Little Big Shots" averaged a 0.7/3 in 18-49 and 4.3 million viewers overall from 7-8 p.m.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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