NBC's HANNIBAL Ties for #1 in Key Demos

By: May. 31, 2013
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At 8 p.m. ET, "Save Me" averaged a 0.7/3 in 18-49 and 2.9 million viewers overall, matching last week's premiere rating in this time period, while facing competition both weeks that included CBS's "Big Bang Theory" encore, Fox's "Hell's Kitchen" and ABC's "Wipeout."

From 8:30-9 p.m. ET, a second telecast of "Save Me" (0.6/5 in 18-49, 2.4 million viewers overall) retained 86 percent of its lead-in from the 8 p.m. "Save Me" in 18-48 rating.

From 9-9:31 p.m. ET, a rebroadcast of "The Office" (0.7/2 in 18-49, 1.8 million viewers overall) is up versus last week's encore in this time period by 17 percent in 18-49 rating (0.7 vs. 0.6).

From 9:31-10:01 p.m. ET, an encore telecast of "Parks and Recreation" (0.7/2 in 18-49, 1.7 million viewers overall) retained 100 percent of its lead-in from "The Office" in adults 18-49 and matched last week's "Parks" rating. In the half-hour, "Parks" tied for #1 among ABC, CBS, NBC and FOX in adults 18-34 and men 18-34.

From 10:01-11 p.m. ET, "Hannibal" (1.0/3 in 18-49 and 2.4 million viewers overall) matched its 18-49 rating of the prior week. In the time period, "Hannibal" tied for #1 among ABC, CBS and NBC in men 18-49 and adults 18-34 and was #1 outright among those networks in men 18-34

"Hannibal" is a highly time-shifted series, with last week's telecast growing by 63 percent going from these next-day "live plus same day" ratings (1.04) to "live plus three day" results (1.69). That moved "Hannibal" into the time-period lead among ABC, CBS and NBC, ahead of ABC's "Rookie Blue," which grew by 28 percent going from L+SD (1.22) to L+7 (1.56)..


In Late-Night Metered Markets Thursday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.1/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.2/6 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore.

In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with an encore; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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