NBC's Encore of THE WALL Tops ABC's 'Big Fan' in 2nd Head-to-Head
By: Caryn Robbins
An encore telecast of THE WALL on NBC (0.8/3 in 18-49, 2.8 million viewers overall from 10-11 p.m. ET):Finishes within 0.1 of the time-period lead among ABC, CBS and NBC versus ABC's debut hour of "Big Fan" (0.8 vs. 0.9).
For its second half-hour from 10:30-11 p.m., moves ahead of ABC's original "Big Fan" in adults 18-49 (0.8 vs. 0.7) , as well as adults 25-54 (1.0 vs. 0.9). Despite the 10 p.m. hour and an encore telecast, holds steady or grows half-hour to half-hour in every key measure. "The Celebrity Apprentice" (1.1/3 in 18-49, 3.9 million viewers overall from 8-10 p.m. ET): Despite competition from the COLLEGE FOOTBALL championship game, finishes within 0.2 of last week's season premiere rating in adults 18-49 (1.1 vs. 1.3). Ties for #2 in the time period among the Big 4 networks in men 18-49 and women 18-49.Will add viewership via time-shifting and VOD - last week's "Celebrity Apprentice" grew by +16% in 18-49 (1.31 to 1.52 and +724,000 viewers overall (5.0 million to 5.7 million) going from "live plus same day" Nielsens to L+3.
In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.6/4 with an encore telecast; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.5/4.
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