NBC's CHICAGO P.D. & SVU Lock Up Their Top Wednesday Audiences Since Premiere Week
By: Caryn Robbins Jan. 12, 2017
NBC's "Chicago P.D." (1.5/5 in 18-49, 6.6 million viewers overall from 10-11 p.m. ET): Equals its best Wednesday 18-49 rating since the show's Sept. 21 season premiere (1.6) and locks up its most-watched Wednesday episode since that same Sept. 21 season debut (6.9 million).
Wins the slot among ABC, CBS and NBC in adults 18-49, adults 25-54 and nearly all other key demos. Maintains 100% week to week in 18-49 (1.5 vs. 1.5) and grows +4% in total viewers (6.551 million vs. 6.297 million). Will add significant viewership via time-shifting and VOD - "Chicago P.D." is increasing by +74% in 18-49 rating so far this season going from L+SD to L+7 (from a 1.37 to a 2.38) and +3.6 million viewers overall (6.1 million to 9.7 million). "Law & Order: SVU" (1.4/5 in 18-49, 6.1 million viewers overall from 9-10 p.m. ET): Apprehends its biggest audience since the show's Sept. 21 season debut (7.8 million). Ties for #2 in the slot among the Big 4 networks in adults 18-49, as well as men 18-49 and women 18-49. Maintains 93% week to week in 18-49 (1.4 vs. 1.5) and grows +5% in total viewers (6.100 million vs. 5.823 million). Will add substantial viewership via time-shifting and VOD - "SVU" has grown by +73% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.50 to a 2.60) and +3.0 million viewers overall (6.2 million to 9.2 million)."Blindspot" (1.0/4 in 18-49, 5.1 million viewers overall from 8-9 p.m. ET): Week to week maintains 91% in adults 18-49 (1.0 vs. 1.1), 99% in total viewers (5.091 million vs. 5.139 million) and 100% in adults 25-54, men 25-54, women 18-49 and women 18-34, while growing +6% in women 25-54 (1.7 vs. 1.6). Will add significant viewership via time-shifting and VOD - "Blindspot" has increased by +70% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.22 to a 2.08) and more than +2.8 million viewers overall (5.6 million to 8.4 million). Upscale: "Blindspot" is delivering a strong upscale audience, indexing at a 120 among adults 18-49 in $100K+ homes. Note that the NBC station in Portland carried NBA basketball. In Late-Night Metered Markets Wednesday Night: "The Tonight Show," with guest First Lady Michelle Obama, scored a 10-month high for a Wednesday telecast in metered-market households. Last night's 3.0 rating is the show's top Wednesday score since March 2, 2016 (3.0). Versus its prior Wednesday original on Dec. 21, "Tonight" was up last night by +25% (3.0 vs. 2.4).
Image courtesy of NBC

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