NBC's CELEBRITY APPRENTICE Grows by 23% in Key Demo

From 9-11 p.m. ET, "All-Star Celebrity Apprentice" (1.4/4 in 18-49, 4.7 million viewers overall) is currently running within a 0.2 of a point of last week's 1.5 in official nationals and is within 0.1 of a point of last week's 1.5 in these preliminary fast-affiliate ratings. In total viewers, "Apprentice" has retained 93 percent of last week's viewership (4.716 million vs. 5.078 million). "All-Star Celebrity Apprentice" built on NBC's rating in the prior 8-9 p.m. hour by 27 percent in adults 18-49 (with a 1.4 rating vs. a 1.1 from 8-9).

For its second hour from 10-11 p.m. ET, "All-Star Celebrity Apprentice" is running within a tenth of a point of #1 among ABC, CBS and NBC in adults 18-49 (with a 1.6 rating vs. a 1.7 for CBS's "Mentalist") and is #1 among those networks in adults, men and women 18-34 from 10-11. From its first hour to its second, "Apprentice" grew by 23 percent in adults 18-49 (to a 1.6 rating from a 1.3), 22 percent in 25-54 (2.2 vs. 1.8) and 18 percent in total viewers (5.1 million vs. 4.3 million).

From 7-9 p.m. ET, an Encore telecast of "The Voice" (0.9/3 in 18-49, 3.3 million viewers overall) matched the show's highest rating for a Sunday rebroadcast since April 14. Versus one week ago, "The Voice" is flat in 18-49 rating (and up 13 percent vs. last week's 0.8 in these preliminary fast-affiliate ratings) and up 0.4 percent in total viewers (3.312 million vs. 3.299 million).

From its first half-hour to its fourth, the "Voice" Encore grew by 71 percent in 18-49 rating (to a 1.2 from a 0.7) and was up by 73 percent or more than 1.8 million persons in total viewers (4.4 million vs. 2.6 million).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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