NBC's AMERICA'S GOT TALENT is No. 1 Non-Sports Program

NBC has tied for #2 among ABC, CBS, NBC and FOX in adults 18-49 for the Primetime week of July 15-21, trailing among those networks only Fox, which was boosted by the Major League Baseball All-Star Game. Led by the week's #1 non-sports telecast in adults 18-49 and #1 show overall in total viewers, "America's Got Talent," NBC averaged a 1.2 rating, 4 share in adults 18-49 and 4.6 million viewers overall, according to "live plus same day" viewing data from Nielsen Media Research.

Wednesday's "America's Got Talent" ranked #1 among non-sports Primetime telecasts on ABC, CBS, NBC and FOX in adults 18-49 and other key categories and was #1 outright on those networks in total viewers, women 18-49, women 18-34, teens 12-17 and kids 2-11.

The Tuesday edition of "Talent" tied for #4 ( and #3 non-sports) on those networks in adults 18-49, with other top-rated NBC telecasts including Wednesday's "Talent" encore (tied for #10), Monday's "American Ninja Warrior" (#13), Wednesday's "Camp" (tied for #17), Monday's "Get Out Alive with Bear Grylls" (tied for #17) and Thursday's "Hollywood Game Night" (tied for #23).

Primetime averages for the week of July 15-21 in adults 18-49 are: Fox, 1.4/5; CBS, 1.2/4; NBC, 1.2/4; ABC, 0.9/3; and CW, 0.4/1. In overall total viewers, the weekly averages were: CBS, 5.5 million; NBC, 4.6 million; Fox, 4.3 million; ABC, 3.7 million; and CW, 1.1 million.

Averages for the 2012-13 Broadcast Year to date are: CBS, 2.6/7; Fox, 2.3/7; NBC, 2.2/7; ABC, 2.1/6; and CW, 0.6/2. In overall total viewers, the season averages are: CBS, 10.7 million; ABC, 7.4 million; NBC, 6.8 million; Fox, 6.4 million; and CW, 1.6 million.

For the 2012-13 broadcast year to date, NBC is running within a tenth of a rating point of #2 in 18-49 and is #2 in adults 25-54 and tied for #2 in adults 18-34.

NBC highlights for the week of July 15-21:

Monday: "American Ninja Warrior" (1.6 rating, 5 share in adults 18-49, 5.2 million viewers overall from 8-9 p.m. ET) delivered half-hour to half-hour growth in every key ratings category, including a jump of 20% in 18-49 rating (to a 1.8 from a 1.5). "American Ninja Warrior" equaled the prior week's 1.6 rating in 18-49 while delivering a 3% gain week to week in total viewers (5.2 million vs. 5.1 million) and 14% increase versus the same night last year (5.2 million vs. 4.6 million).

"Get Out Alive with Bear Grylls" (1.3/4 in 18-49, 3.9 million viewers overall from 9-10 p.m. ET) generated the highest week-two 18-49 rating so far this summer for any new reality series on ABC, CBS, NBC or FOX (excluding the post-"Voice" preview of "The Winner Is..." on June 17, 1.9). The prior week's 1.5 for "Get Out Alive" was the summer's top premiere for a new reality series on those nets (excluding the first preview for "The Winner Is..." following "The Voice" on June 10, 1.8).

Tuesday: NBC was the #1 non-sports network among ABC, CBS and NBC Tuesday night in adults 18-49, total viewers and all other key measures, led by "America's Got Talent" (2.5/7 in 18-49, 10.1 million viewers overall from 9-11 p.m. ET), the #1 non-sports show of the night on ABC, CBS, NBC and FOX in all key categories. Despite this week's competition from Fox's MLB All-Star Game, "Talent" finished within a tenth of a point of the prior week's 2.6 rating in 18-49 and was up 3% in total viewers (10.1 million vs. 9.8 million).

An encore "Hollywood Game Night" (1.1/4 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET) delivered three-week highs for NBC in the time period in 18-49 and total viewers, best since June 25. The "Game Night" rebroadcast topped ABC's original "Extreme Weight Loss" head to head in the time period in every key ratings measure.

Wednesday: NBC finished #1 Wednesday night in 18-49 and total viewers with the #1 show of the night, "America's Got Talent" (2.9/9 in 18-49, 11.2 million viewers overall from 9-10:01 p.m. ET), which grew 4% versus the prior week's 2.8 in 18-49 and 10.7 million in total viewers. Versus the same night one year earlier, "Talent" was up 45% in 18-49 rating (to a 2.9 from a 2.0) and 47% in total viewers (11.2 million vs. 7.6 million).

The 2.9 rating in 18-49 and the 11.2 million viewers overall are the best results for any Wednesday telecast on ABC, CBS, NBC or FOX since the May sweep. Additionally, the 2.9 is NBC's highest rating in the time period since November 7 (special Wednesday "Voice") and the 11.2 million is NBC's best in the slot, excluding sports, since September 14, 2011 ("Talent" finale, 15.9 million from 9-10).

"Camp" (1.3/4 in adults 18-49, 4.2 million viewers overall from 10:01-11 p.m. ET) tied for #1 in the time period among ABC, CBS and NBC in adults 18-49 and was #1 outright among those networks in adults 18-34. In its first two weeks, "Camp" has earned NBC's top two 18-49 and total-viewer results in the slot, excluding Stanley Cup Hockey coverage, since May 22.

An encore recap edition of "America's Got Talent" (1.9/7 in 18-49, 7.6 million viewers overall from 8-9 p.m. ET) jumped 46% versus the prior week's rebroadcast in the time period in 18-49 rating (to a 1.9 from a 1.3) and won the time period in total viewers.

Thursday: "The Winner Is..." (0.9/3 in 18-49, 4.0 million viewers overall at 9 p.m. ET) grew from half-hour to half-hour by 25% in 18-49 rating (to a 1.0 from a 0.8) and has generated half-hour to half-hour growth with all four Thursday telecasts to date (two 9 p.m. originals and two 8 p.m. encores).

"Hollywood Game Night" (1.2/4 in 18-49 3.9 million viewers overall from 10-11 p.m. ET) ranked #1 among ABC, CBS and NBC in the time period in adults 18-49 and virtually all other key demos. "Hollywood Game Night" grew from half-hour to half-hour by 8% in adults 18-49 (to a 1.3 rating from a 1.2) despite the 10 p.m. hour and has generated half-hour growth with all three telecasts to date (two Thursday originals and a Tuesday encore).

The 1.2 for "Hollywood Game Night" is the #2 rating so far this summer for the second week of a new reality series on ABC, CBS, NBC or Fox, behind only NBC's "Get Out Alive with Bear Grylls" (1.3 in week two). "Get Out Alive" and "Hollywood Game Night" also generated the #1 and #2 week-one ratings for new reality series this summer on those networks.

Friday: "Dateline NBC" (1.1/4 in 18-49, 5.0 million viewers overall from 9-11 p.m. ET) ranked the #1 in the time period on ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 (with a 1.6 rating) and total viewers, marking the fourth week in a row "Dateline" has won its Friday time period among those networks in those three categories

Sunday: An encore telecast of "America's Got Talent" (0.8/3 in 18-49, 3.5 million viewers overall from 7-9 p.m. ET) grew from its first half-hour to its fourth by 100% in 18-49 rating (to a 1.0 from a 0.5) and by 95% or 2.3 million person in total viewers (4.7 million vs. 2.45 million).

A rebroadcast of "Law & Order: Special Victims Unit" (0.9/3 in 18-49, 4.1 million viewers overall from 9-10 p.m. ET) ranked #1 in the slot in total viewers among ABC, CBS, NBC and Fox. The "SVU" encore grew versus the prior week by 50% in 18-49 rating (to a 0.9 from a 0.6) and 21% in total viewers (4.1 million vs. 3.4 million).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 1.4/5, 1.8 million

CBS 1.2/4, 1.5 million

NBC 1.2/4, 1.5 million

ABC 0.9/3, 1.2 million

CW 0.4/1, 0.5 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

Fox 1.7/5, 2.0 million

CBS 1.6/5, 1.9 million

NBC 1.5/4, 1.8 million

ABC 1.2/4, 1.5 million

CW 0.4/1, 0.5 million

Each rating point equals 1.19 million viewers

TOTAL VIEWERS

CBS 1.9/5, 5.5 million

NBC 1.6/4, 4.6 million

Fox 1.5/4, 4.3 million

ABC 1.3/4, 3.7 million

CW 0.4/1, 1.1 million

Each rating point equals 2.89 million viewers

2012-13 BROADCAST YEAR AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

CBS 2.6/7, 3.2 million

Fox 2.3/7, 2.9 million

NBC 2.2/7, 2.8 million

ABC 2.1/6, 2.7 million

CW 0.6/2, 0.8 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 3.4/9, 4.0 million

NBC 2.7/7, 3.2 million

Fox 2.6/7, 3.1 million

ABC 2.6/7, 3.1 million

CW 0.7/2, 0.8 million

Each rating point equals 1.19 million viewers

TOTAL VIEWERS

CBS 3.7/10, 10.7 million

ABC 2.6/7, 7.4 million.

NBC 2.3/6, 6.8 million

Fox 2.2/6, 6.4 million

CW 0.6/1, 1.6 million

Each rating point equals 2.89 million viewers

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