NBC's ALL STAR CELEBRITY APPRENTICE Grows in Key Ratings

From 10-11 p.m. ET, "All-Star Celebrity Apprentice" (1.4/4 in 18-49, 4.5 million viewers overall) finished within a tenth of last week's official-national 1.5 and matched last week's 1.4 in these prelim fast-affil ratings, despite special competition from last night's ACM Awards on CBS. "All-Star Celebrity Apprentice" ranked #2 in the time period among ABC, CBS and NBC in all key measures.

* "All-Star Celebrity Apprentice" Built on its lead-in by 75 percent in adults 18-49 (with a 1.4 vs. a 0.8 for a 9 p.m. "Apprentice" encore), by 73 percent in adults 25-54 (1.9 vs. 1.1) and by 66 percent in total viewers (4.5 million vs. 2.7 million). Despite the 10 p.m. ET hour, "Apprentice" grew from half-hour to half-hour in every key ratings category, including gains of 15 percent in adults 18-49 (to a 1.5 rating vs. a 1.3), 11 percent in adults 25-54 (2.0 vs. 1.8) and 14 percent in total viewers (4.7 million vs. 4.2 million).

* From 7-9 p.m. ET, an Encore telecast of "The Voice" (1.2/4 in 18-49, 3.9 million viewers overall) ranked #2 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 and other key categories.

* The "Voice" Encore grew from its first half-hour to its fourth by 100 percent in 18-49 rating (to a 1.6 from a 0.8) and by 49 percent in total viewers (4.7 million vs. 3.2 million). The half-hour track in 18-49 is: 0.8, 1.1, 1.3, 1.6.

* From 9-10 p.m. ET, a rebroadcast of "All-Star Celebrity Apprentice" averaged a 0.8/2 in 18-49 and 2.7 million viewers overall.

* For the night, NBC is #2 among ABC, CBS, NBC and FOX in total viewers and adults 25-54.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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