Raquel "Rocky" Egusquiza Named to VP, Community Affairs, Hispanic Enterprises & Content at NBCUniversal effective December 9. Egusquiza will report to Joe Uva, Chairman, Hispanic Enterprises & Content, NBCUniversal and will be based in New York.
In this newly created position, Egusquiza will work closely with Uva to develop the company's short-and-long term strategic direction and planning for community relations activities as they relate to NBCU's Telemundo Media in concert with parent company Comcast's external relations team. "Rocky's vast experience across government, corporate and not for profit organizations will help us elevate the Telemundo Media brands among all U.S. Latinos," said Uva. "I look forward to working with her to enhance our pro social initiatives across all of our national and local platforms." Egusquiza was recently the Vice President, Multicultural Markets for AARP, where she created and executed an organization-wide multicultural strategy that increased member awareness, engagement, retention and acquisition leveraging efforts across all AARP business units. She developed an external partnership strategy with national organizations aligned to supporting goals in advocacy, human resources, membership, community building, and foundation impact areas. Egusquiza also served as external spokesperson and association representative for AARP's Hispanic initiatives in the community.Videos