NBC'S SUNDAY NIGHT FOOTBALL Scores NFL's Top Primetime Overnights Since Week 1
By: Caryn Robbins Oct. 23, 2017
NBC Sports coverage of the SUNDAY NIGHT FOOTBALL game featuring the Atlanta Falcons at the New England Patriots (despite a 17-0 halftime score) averaged a 12.6 rating, 21 share from 8:30-11:15 p.m. ET, is the #1 show of the night, with the highest rating for any primetime NFL game since Week 1 of the football season.
Live streaming is not included in these NFL overnights - full Total Audience Delivery (TAD) will be issued later and throughout the season. The 12.6/21 overnight for Falcons-Patriots is up +9% versus the year-ago 11.6/20 for the Seahawks-Cardinals overtime game during Week 7 of the NFL season in 2016.The metered-market household rating peaked at a 13.9/22 from 9-9:30 p.m. ET during the second quarter. Top markets for last night's Falcons-Patriots game on NBC were: Boston 38.2/56; Providence 31.2/48; New Orleans 20.8/29; Atlanta 20.6/33; Buffalo 17.1/25; Richmond 15.9/24; Memphis 14.9/20; Norfolk 14.8/23; Seattle 14.5/25; Minneapolis 13.8/23.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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