NBC Wins Tuesday Among Big 4 in Every Key Measure
By: Caryn Robbins Aug. 05, 2015
"America's Got Talent" (2.1/8 in 18-49, 10.0 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in all key measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
"America's Got Talent" is currently matching last week's 2.1 rating in adults 18-49 and is up week to week in adults, men and women 18-34 (and note that "Talent" is very close to rounding to a 2.2 in adults 18-49, currently reporting a 2.147 in these prelim fast-affiliate ratings). "America's Got Talent" won the time period among the Big 4 in every key category, with a +75% margin of victory in adults 18-49 (2.1 vs. 1.2 for the first two hours of ABC's #2 "CMA Festival"). "America's Got Talent" will add substantial viewership via time-shifting -- "Talent" has grown by +30% in 18-49 rating (from a 2.43 to a 3.17) and 2.2 million viewers overall (10.7 million to 12.9 million) going from L+SD to L+7. Upscale: The prior week's "Talent" was the top upscale Big 4 telecast of the night among adults 18-49 living in homes with $100K+ incomes (with a 122 index, 100 represents an average concentration of those homes), and "Hollywood Game Night" was #2 (102).· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "CBS Summer Showcase," 0.2/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters. · From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1). · At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
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