NBC also won its third week in a row in total viewers and has now won three straight in-season weeks in total viewers with no Olympic help for the first time since May 2002. Additionally, NBC led the week in adults 25-54, 18-34 and most other key demos.
NBC has now ranked #1 or tied for #1 in 18-49 for 13 of the season's first 15 weeks.Season to date, NBC is up 24% in 18-49, having moved from a tie for #3 at this point last year to #1 this year, and up 18% in total viewers.It's the first time in nine years (since 2003) that NBC has been #1 outright at this point in the season.NBC's 3.1 season average is its highest rating at this point in the season in five years (since 2007).NBC's lead of 0.4 of a rating point so far this season (3.1 vs. 2.7 for #2 CBS) is the biggest for any network at this point in the season in nine years (since NBC led by 0.4 of a point at this time during the 2003-04 season).For the Week:* NBC's week featured season highs for all four Wednesday regulars and Sunday season debuts of "The Biggest Loser" and "Dateline NBC" that were both up 25% percent versus their year-ago debuts.
* Saturday's Vikings-Packers NFL Wild Card coverage was the #1 primetime show of the week on ABC, CBS, NBC and FOX in every key ratings category, plus kids and teens (rankings exclude sports pre- and post-game shows).* Ranking in the top 30 in 18-49 were "Biggest Loser," "Chicago Fire," "SVU," "Betty White's Off Their Rockers," "Whitney," "Guys With Kids" and "Parenthood."Here are "live plus same day" weekly averages for Week 15...Week 14 Adults 18-49 vs. Same Week Last Year Net...Week 2011... Week 2012...Diff NBC...2.7...2.7...Even CBS...3.3...1.6...Down 52% ABC...2.3...1.4...Down 39% Fox...1.4...2.3...Up 64%Week 14 Total Viewers vs. Same Week Last Year Net...Week 2011... Week 2012...Diff NBC...8.263 million ...8.394 million...Up 2% CBS...12.675 million...8.290 million...Down 35% ABC...7.266 million ...5.066 million...Down 30% Fox...4.235 million ...6.841 million...Up 62%In 18-49 so far this season, NBC's schedule includes:* The #1 primetime series on the broadcast networks, Sunday Night Football.* 4 of primetime's top 6 programs on the broadcast nets (#1 "SNF," #4 Monday's "The Voice," #5 "Revolution" and #6 Tuesday's "The Voice").
* The #1 unscripted series, The Voice.* The #1 drama on the broadcast nets, #1 new series and #5 series overall, Revolution.* The #1 new comedy, Go On.* The #1 Friday series, Grimm. Rankings exclude sports pre- and post-game shows.NBC currently accounts for four of the top six new shows of the fall in 18-49: 1. Revolution, 5.0 2T. Go On, 3.2 2T. Elementary, 3.2 4. Nashville, 2.7 5. New Normal, 2.6 6. Chicago Fire, 2.5In addition to being up for the season by 24 percent in 18-49 (3.1 vs. 2.5), NBC is up 18 percent in total viewers (8.8 million vs. 7.4 million) and up by double-digit percentages in all other key categories. NBC is the only network among ABC, CBS, NBC and FOX that's up versus year-ago averages in 18-49, total viewers or any other key measure.Here are "most current" season averages thru 15 weeks...Season to Date Adults 18-49 vs. Last Year Net...Season to Date 2011... Season to Date 2012...Diff NBC...2.5...3.1...Up 24% CBS...3.2...2.7...Down 16% ABC...2.5...2.3...Down 8% Fox...3.0...2.4...Down 20%
Season to Date Total Viewers vs. Last Year Net...Season to Date 2011... Season to Date 2012...Diff NBC...7.446 million ...8.772 million...Up 18% CBS...12.165 million...11.233 million...Down 8% ABC...8.626 million ...8.064 million...Down 7% Fox...8.328 million ...6.646 million...Down 20%Median AgeNBC is the only network among ABC, CBS, NBC, FOX and CW whose audience has gotten younger this season versus last:Network...'11-12...'12-13 NBC...49.1...48.5 CBS...54.9...56.5 ABC...52.3...53.1 Fox...45.6...45.8 CW...37.5...41.5
