NBC Wins Primetime Ratings Week of 6/23

By: Jul. 01, 2014
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NBC has finished #1 for the Primetime ratings week of June 23-29 among the Big 4 networks in adults 18-49, despite airing no original episodes last week of "America's Got Talent." Tuesday's "Talent" encore ranked #3 among Primetime programs on those networks for the week and "American Ninja Warrior," "The Night Shift" and two editions of "Last Comic Standing" joined "Talent" in the week's top 30. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.1 rating, 4 share in adults 18-49 and 4.4 million viewers overall for the week.

Behind Tuesday's #3 "Talent" encore, "American Ninja Warrior" tied for #5 in adults 18-49 among Primetime programs on ABC, CBS, NBC and Fox, a Wednesday "Talent" rebroadcast tied for #13, "The Night Shift" tied for #17 and a Sunday "Last Comic Standing" original tied for #23 with a Monday "Last Comic" encore.

Through 40 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).

NBC's 2.6 rating in adults 18-49 is the network's top average at this point in the season in four years (since a 2.6 in 2009-10).

Versus one year ago, NBC is up +13% for the broadcast year to date in adults 18-49 (2.6 vs. 2.3).

In total viewers, NBC ranks #2 for the broadcast year with an average of 8.8 million viewers, which is its biggest overall audience 40 weeks into the season in eight years (since 2005-06, 9.3 million). Versus one year ago, NBC is up +28% season to date in total viewers (8.8 million vs. 6.9 million). It's the first time NBC has ranked #2 in total viewers at this point in the season in 10 years.

Primetime averages for the week of June 23-29 in adults 18-49 are: NBC, 1.1/4; CBS, 1.0/4; ABC, 1.0/4; Fox, 1.0/3; and CW, 0.2/1. In overall total viewers, the weekly averages were: CBS, 5.3 million; NBC, 4.4 million; ABC, 4.2 million; Fox, 3.0 million; and CW, 0.8 million.

Season-to-date averages are: NBC, 2.6/8; Fox, 2.3/7; CBS, 2.2/7; ABC, 2.1/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 10.0 million; NBC, 8.8 million; ABC, 7.4 million; Fox, 6.9 million; and CW, 1.8 million.

NBC highlights for the week of June 23-29:

Monday: NBC tied for #1 for the night in adults 18-49 and tied for the #1 show of the night on the Big 4 nets with "American Ninja Warrior."

An encore telecast of "Last Comic Standing" (1.1 rating, 4 share in adults 18-49, 3.5 million viewers overall from 8-9 p.m. ET) grew +22% versus the prior week in 18-49 (1.1 vs. 0.9) and was up +10% in total viewers (3.5 million vs. 3.2 million).

"American Ninja Warrior" (1.7/5 in adults 18-49, 5.2 million viewers overall from 9-11 p.m. ET) tied for the highest 18-49 rating of the night on ABC, CBS, NBC or FOX (tying the 1.7 for Fox's "MasterChef"). "Ninja" grew +6% week to week in adults 18-49 (to a 1.7 rating from 1.6) and by +10% in total viewers (5.2 million vs. 4.7 million). The 1.7 matches "Ninja's" highest 18-49 rating since June 2 and the 5.2 million in total viewers is the show's biggest overall audience since that same date.

In its second hour from 10-11, "Ninja" ranked #1 among ABC, CBS and NBC in all key measures ahead of CBS's "Under the Dome" recap and ABC's "Mistresses" original. From 10-11, "Ninja's" 1.8 rating for The Hour in 18-49 equaled the combined result of "Dome" (0.8) and "Mistresses" (1.0).

Tuesday: Despite airing an encore "America's Got Talent," NBC won Tuesday night among the Big 4 networks in adults 18-49, total viewers and every other key measure, with the #1 show of the night on those nets in every key demographic, "America's Got Talent."

An encore telecast of "America's Got Talent" (1.9/6 in 18-49, 7.9 million viewers overall from 8-10:01 p.m. ET) retained 90% of Sunday's 9-11 p.m. original run of this episode in adults 18-49 (1.9 vs. 2.1) and retained 98% in total viewers (7.9 million vs. 8.1 million). "Talent" won its two hour slot among ABC, CBS, NBC and FOX in every key measure. In adults 18-49, the "Talent" encore won the slot among the Big 4 by a +90% margin (1.9 vs. a 1.0 for both ABC and CBS). It was the highest rated "Talent" encore in 18-49 in two years (since Tuesday, May 29, 2012) and in total viewers in three years (since Wednesday, June 22, 2011).

Despite this week's encore lead-in, "The Night Shift" (1.2/4 in 18-49, 5.9 million viewers overall from 10:01-11 p.m. ET) retained 92% of its 18-49 rating of the prior week, even with a drop in lead-in of 0.9 of a point or 31% in the 9:30 half-hour. In total viewers, "Night Shift" retained 95% of the prior week's result (5.9 million vs. 6.3 million), despite a drop of 4.0 million viewers or 33% in the 9:30 half-hour with the switch from a "Talent" original to a "Talent" encore. In the slot, "The Night Shift" ranked #1 among ABC, CBS and NBC in total viewers.

Wednesday: An encore telecast of "America's Got Talent" (1.3/5 in adults 18-49, 6.2 million viewers overall from 8-10:01 p.m. ET) attracted NBC's biggest overall audience in the slot, excluding sports, since Jan. 29, while matching the network's top 18-49 rating in the time period, excluding sports, since May 14. In the time slot, the "Talent" encore ranked #2 among the Big 4 networks in total viewers.

For its second hour from 9-10 p.m., the encore "America's Got Talent" tied for #1 among the Big 4 networks in adults 18-49 with Fox's original "So You Think You Can Dance" (1.5 rating each from 9-10 p.m.) and ranked #1 outright among those networks in total viewers and adults 25-54.

The debut of "Taxi Brooklyn" (1.0/3 in 18-49, 5.3 million viewers overall from 10:01-11 p.m. ET) ranked #1 for The Hour among ABC, CBS and NBC in adults 18-49, adults 25-54 and other key demos. Versus NBC's average in the time period last summer, "Taxi Brooklyn" was up +29% in total viewers (5.3 million vs. 4.1 million, L+SD non-sports). From its first half-hour to its second, "Taxi Brooklyn" retained 90% of its 18-49 rating, despite airing in the 10 p.m. hour (earning a 0.9 from 10:30-11 vs. a 1.0 from 10-10:30). In adults 25-54, the retention was 93% (1.4 vs. 1.5).

Thursday: An encore telecast of "Hollywood Game Night" (0.7/3 in 18-49, 3.0 million viewers overall from 8-9:01 p.m. ET) held steady or grew from half-hour to half-hour by +14% in adults 18-49 (to a 0.8 rating from a 0.7) and +4% in total viewers (3.1 million vs. 2.9 million).

Despite facing this week's premiere of CBS's "Big Brother," "Undateable" (0.8/3 in 18-49, 2.6 million viewers overall from 9:01-9:30 p.m. ET; 0.8/3 in 18-49, 2.4 million viewers overall from 9:30-10 p.m.) built on its 18-49 lead-in by +14%. "Undateable" retained 100% of its rating from half-hour to half-hour, making this the fifth time in its five weeks on the schedule that "Undateable" has maintained its full 18-49 rating from its first half-hour to its second. All 10 episodes of "Undateable" to date have out-rated every episode of all three of last summer's original comedies on the Big 4 networks in adults 18-49.

"Last Comic Standing" (1.0/3 in 18-49, 3.2 million viewers overall from 10-11 p.m. ET) won The Hour among ABC, CBS and NBC in adults 18-49, adults 18-34, women 18-34 and all key adult-male demos. Despite the 10 p.m. hour, "Last Comic" grew +10% in adults 18-49 (to a 1.1 from a 1.0) from its first half-hour to its second, and was up +8% in adults 25-54 (1.3 vs. 1.2) and up +20% in men 25-54 (1.2 vs. 1.0).

Friday: The NBC News Special "A Leap of Faith: A Meredith Vieira Special" (0.5/2 in 18-49, 3.8 million viewers overall from 8-10:01 p.m. ET) tied for #2 in the time period among the Big 4 networks in women 18-49 and adults and women 18-34.

"Crossbones" (0.4/2 in 18-49, 2.2 million viewers overall from 10:01-11 p.m. ET) grew from its first half-hour to its second in all key adult-male demos despite the 10 p.m.. hour.

Saturday: NBC ranked #1 in Primetime Saturday night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers with the #1 show of the night on those nets in all three categories, "Dateline Saturday Night Mystery" (0.9/4 in 18-49, 4.5 million viewers overall from 8-10 p.m. ET). "Dateline Saturday Night Mystery" matched NBC's highest adult 18-49 rating in the slot, excluding sports, in 21 months (since Sept. 15, 2012).

A rebroadcast of Wednesday's premiere of "Taxi Brooklyn" (0.5/2 in 18-49, 2.8 million viewers overall from 10-11 p.m. ET.) matched NBC's top non-sports rating in the time period since a "Saturday Night Live" encore ran in the slot on May 17. In total viewers, the 2.8 million is NBC's biggest overall audience in the hour, excluding sports, since that same May 17 "SNL" rebroadcast.

Sunday: An encore telecast of "American Ninja Warrior" (0.7/3 in 18-49, 2.8 million viewers overall from 7-9 p.m. ET) equaled the prior week's result in the slot in 18-49 and was up +4% in total viewers (2.769 million vs. 2.655 million).

A special Sunday edition of "Last Comic Standing" (1.1/3 in 18-49, 3.4 million viewers overall from 9-11 p.m. ET) finished within a tenth of a rating point of #1 in the time period among the Big 4 networks in 18-49, running within a tenth of ABC's week-two telecast of "Rising Star" while topping by +38% CBS's combined 0.8 for the series premiere of "Reckless" and summer debut of "Unforgettable." Excluding a special Sunday "America's Got Talent" on June 22 and "Miss USA 2014" on June 8, "Last Comic Standing" matched NBC's highest 18-49 rating in the time period since March 23.

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

NBC 1.1/4, 1.3 million

CBS 1.0/4, 1.3 million

ABC 1.0/4, 1.3 million

Fox 1.0/3, 1.2 million

CW 0.2/1, 0.3 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 1.4/4, 1.7 million

NBC 1.3/4, 1.6 million

ABC 1.3/4, 1.6 million

Fox 1.2/4, 1.4 million

CW 0.3/1, 0.3 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 1.8/5, 5.3 million

NBC 1.5/4, 4.4 million

ABC 1.4/4, 4.2 million

Fox 1.103, 3.0 million

CW 0.3/1, 0.8 million

Each rating point equals 2.95 million viewers

SEASON TO DATE
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.6/8, 3.3 million

Fox 2.3/7, 2.9 million

CBS 2.2/7, 2.8 million

ABC 2.1/6, 2.7 million

CW 0.7/2, 0.9 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 3.2/8, 3.8 million

CBS 3.0/8, 3.6 million

Fox 2.7/7, 3.2 million

ABC 2.6/7, 3.1 million

CW 0.8/2, 0.9 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.4/9, 10.0 million

NBC 3.0/8, 8.8 million

ABC 2.5/7, 7.4 million

Fox 2.3/6, 6.9 million

CW 0.6/2, 1.8 million

Each rating point equals 2.89 million viewers



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