NBC wins Monday in 18-49 and total viewers with gains versus last week's season premieres for both "American Ninja Warrior" and "Spartan: Ultimate Team Challenge." "American Ninja Warrior" (1.5/6 in 18-49, 5.8 million viewers overall from 8-10 p.m. ET) grows versus last week's season premiere by +7% in adult 18-49 rating (1.5 vs. 1.4) and also by +7% in total viewers (5.797 million vs. 5.437 million). Wins the two-hour slot in adults 25-54 and all key adult-male demos. Is the #1 show of the night in adults 25-54 (1.9). Will add substantial viewership via time-shifting: Last week's "Ninja" grew by +18% in 18-49 (from a 1.37 rating to a 1.61) and +734,000 viewers overall (5.3 million to 6.1 million) going from "live plus same day" Nielsens to L+3 Those were the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and total viewers. Upscale: Last summer, "Ninja" delivered a solid upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
"Spartan: Ultimate Team Challenge" (1.2/6 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET): Jumps versus last week's season debut by +33% in 18-49 (1.2 vs. 0.9) and more than a million viewers or +30% in total viewers (4.494 million vs. 3.454 million). Scores the show's highest 18-49 and total-viewer results since June 20, 2016 (1.4 in 18-49, 4.539 million viewers overall). Wins the timeslot among ABC, CBS and NBC in every key measure, beating the combined ABC-CBS competition in nearly all key demos. Grows +33% versus where the show ended its run last summer in 18-49 (1.2 vs. 0.9 for the "Spartan" finale from 8-10 p.m. on Thursday, July 21, 2016) and +1.3 million persons or +39% in total viewers (4.494 million vs. 3.225 million). Will add significant viewership via time-shifting and VOD - last week's "Spartan" grew by +13% in 18-49 (0.91 to 1.03) and +467,000 viewers overall (3.5 million to 3.9 million) going from L+SD to L+3. Upscale: Last summer, "Spartan" generated a strong upscale audience, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).Videos