NBC Wins Monday Night in 18-49 & Total Viewers, NINJA Grows +7%

NBC Wins Monday Night in 18-49 & Total Viewers, NINJA Grows +7%

NBC Wins Monday Night in 18-49 & Total Viewers, NINJA Grows +7%NBC wins Monday in 18-49 and total viewers with gains versus last week's season premieres for both "American Ninja Warrior" and "Spartan: Ultimate Team Challenge." "American Ninja Warrior" (1.5/6 in 18-49, 5.8 million viewers overall from 8-10 p.m. ET) grows versus last week's season premiere by +7% in adult 18-49 rating (1.5 vs. 1.4) and also by +7% in total viewers (5.797 million vs. 5.437 million). Wins the two-hour slot in adults 25-54 and all key adult-male demos. Is the #1 show of the night in adults 25-54 (1.9). Will add substantial viewership via time-shifting: Last week's "Ninja" grew by +18% in 18-49 (from a 1.37 rating to a 1.61) and +734,000 viewers overall (5.3 million to 6.1 million) going from "live plus same day" Nielsens to L+3 Those were the biggest L+3 lifts of the night on the Big 4 networks in 18-49 rating and total viewers. Upscale: Last summer, "Ninja" delivered a solid upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

"Spartan: Ultimate Team Challenge" (1.2/6 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET): Jumps versus last week's season debut by +33% in 18-49 (1.2 vs. 0.9) and more than a million viewers or +30% in total viewers (4.494 million vs. 3.454 million). Scores the show's highest 18-49 and total-viewer results since June 20, 2016 (1.4 in 18-49, 4.539 million viewers overall). Wins the timeslot among ABC, CBS and NBC in every key measure, beating the combined ABC-CBS competition in nearly all key demos. Grows +33% versus where the show ended its run last summer in 18-49 (1.2 vs. 0.9 for the "Spartan" finale from 8-10 p.m. on Thursday, July 21, 2016) and +1.3 million persons or +39% in total viewers (4.494 million vs. 3.225 million). Will add significant viewership via time-shifting and VOD - last week's "Spartan" grew by +13% in 18-49 (0.91 to 1.03) and +467,000 viewers overall (3.5 million to 3.9 million) going from L+SD to L+3. Upscale: Last summer, "Spartan" generated a strong upscale audience, indexing at a 118 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

In Late-Night Metered Markets Monday Night In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/5; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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