NBC Universo's THE RIVERAS Delivers Highest Rated Premiere for Network in Key Demo

The premiere of THE RIVERAS the new celeb-reality series on NBC UNIVERSO, the modern entertainment and sports cable channel, delivered its highest non-sports premiere among total viewers and adults 18-49, according to Nielsen. Following the children of late Mexican-American music icon Jenni Rivera, the series averaged 229,000 total viewers and 154,000 adults last night, and ranked as the #1 Hispanic cable entertainment program in primetime among total viewers and adults 18-49.

On social media, "The Riveras" generated a total of 165,000 global actions on Facebook, Twitter and Instagram, BECOMING the most socially engaging premiere in NBC UNIVERSO history. The night of the premiere, a Facebook Live stunt generated 885,000 lifetime global views through a total of five broadcasts.

On this new reality show viewers will get to see Jenni's five children: Chiquis, Jacqie, Mikey, Jenika and Johnny, as they step up and pull together to pursue their biggest dreams, with humor and love. "The Riveras" is executive produced by Gloria Medel Solomons for NBC UNIVERSO and Edward Paige and Liane Su for Blank Paige Productions.

Source: Nielsen, NPX , NBC Universo The Riveras (10/16/16); highest premiere since 2/1/15 launch; A18-49/P2+; Sunday 10pm-11pm. Excludes sports. Hispanic cable entertainment = UNVSO, GAL, DSE, DFAM, REY. Prime = Sunday 7pm-12am. Facebook Insights, Shareablee, Global.

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